Lusha Systems Inc: The Complete Guide for B2B Sales Professionals

What Is Lusha Systems Inc?

Lusha Systems Inc is a B2B sales intelligence platform that helps sales, marketing, and recruiting professionals find accurate contact information for decision-makers. Founded in 2016 by Assaf Eisenstein and Yoni Tserruya, the company has grown to serve over 1 million sales professionals worldwide, including teams at Google, Zendesk, and Yotpo.

At its core, Lusha provides verified B2B contact and company data—including direct dial phone numbers, email addresses, and firmographic information. The platform has evolved from a simple LinkedIn email scraper into a full AI-driven sales intelligence solution with automated lead recommendations and prospecting workflows.

Key Features of Lusha Systems Inc

Understanding what Lusha offers helps you determine if it's the right fit for your sales stack. Here's what you get:

Contact and Company Database

Lusha maintains a database of over 280 million verified contacts with claimed accuracy rates of 95% for emails and 90% for phone numbers. The platform collects data from public sources, partner networks, and its community of over 1.5 million users who contribute information like email signatures and business card details.

Browser Extension

The Chrome extension is where most Lusha users spend their time. It overlays contact data while you browse LinkedIn, company websites, Gmail, and your CRM. You can reveal emails and phone numbers directly on prospect profiles without switching tabs or breaking your workflow.

Advanced Search Filters

Lusha's prospecting platform lets you filter by over 20 criteria: industry, company size, revenue, job title, seniority, department, location, technology stack, and buyer intent signals. This means you can build highly targeted prospect lists—for example, "VP of Sales at SaaS companies with 50-200 employees using Salesforce."

CRM Integrations

The platform integrates with major CRMs including Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics, and Outreach. Export your lists directly to your CRM with one click, or use the API for automated enrichment workflows.

Intent Data and Job Change Alerts

Higher-tier plans include buyer intent signals that identify companies actively researching solutions in your space. Job change alerts notify you when prospects move to new companies—a prime time to reach out.

Lusha Pricing Breakdown

Lusha uses a credit-based pricing model. Understanding how credits work is crucial to managing costs effectively:

• Free Plan: 40 credits per month for one user. Basic prospecting features and browser extension included.
• Pro Plan: Starting at approximately $22.45 per user per month (billed annually), includes 3,000 credits per user per year. Adds list management, export capabilities, and basic team features.
• Premium Plan: Around $52.45 per user per month (billed annually), with 7,200 credits per user per year. Includes bulk search, usage analytics, and enhanced features.
• Scale Plan: Custom pricing for enterprise teams. Offers unlimited contacts under fair use, API access, intent signals, job change alerts, and dedicated customer success management.

Credit usage varies by data type: revealing an email costs 1 credit, while a phone number costs 5 credits. This means your actual cost per contact depends heavily on what data you need. If you're running phone-heavy outreach campaigns, credits drain faster.

Common Challenges with Credit-Based Pricing

The credit model is Lusha's most controversial feature. Here's what users consistently report:

Credits run out quickly. If you're prospecting aggressively, 40 free credits disappear in a day. Even paid plans can feel restrictive during high-volume campaigns.

Use-it-or-lose-it policies. Unused credits don't roll over indefinitely. If you downgrade or cancel, you forfeit remaining credits—even ones you've already paid for.

Phone numbers are expensive. At 5 credits per phone number, building a calling list gets costly fast. A list of 100 direct dials burns 500 credits.

Data accuracy varies. While Lusha's accuracy is generally good, users report inconsistent results across industries and regions. Always verify before launching major campaigns.

When to Use Lusha vs. Building Your Own Targeting Strategy

Lusha excels at contact discovery once you know who to target. But there's a step most sales teams skip: defining your ideal customer profile (ICP) with precision.

Before spending credits on contact lookups, you need clear answers to:

• Which industries convert best for your product?
• What company size (revenue, headcount) hits your sweet spot?
• Which job titles actually make buying decisions?
• What technologies do your best customers already use?

This is where strategic targeting comes before tactical prospecting. Our B2B Targeting Generator helps you build data-driven ICPs based on market analysis—so when you do use Lusha or any contact database, you're spending credits on the right prospects.

Building a Complete B2B Prospecting Stack

Smart sales teams don't rely on a single tool. Here's how to build a comprehensive prospecting workflow:

Step 1: Define Your Target Market

Start with market research and ICP development. Use the B2B Targeting Generator to identify your best-fit accounts based on firmographic, technographic, and behavioral criteria. This prevents wasted effort chasing companies that will never buy.

Step 2: Build Your Contact Lists

Once you know which companies to target, use Lusha or similar tools to find decision-makers. The key is quality over quantity—100 perfectly targeted contacts outperform 1,000 random ones.

Step 3: Verify Before You Send

No database is 100% accurate. Before launching email campaigns, run your contacts through verification to avoid bounces that damage your sender reputation. Our Email Verifier catches invalid addresses before they hurt your deliverability.

Step 4: Execute Multi-Channel Outreach

The best results come from combining channels. Use tools like Smartlead or Instantly for email campaigns, and Expandi for LinkedIn automation. Layer in phone calls using the direct dials you've gathered.

Step 5: Enrich and Update Continuously

Contact data decays at roughly 30% per year. People change jobs, companies merge, emails change. Set up regular enrichment workflows to keep your CRM accurate.

Lusha Alternatives Worth Considering

Depending on your needs and budget, these platforms offer different strengths:

Apollo.io offers more credits per dollar and includes built-in email sequencing. Better value for teams that want an all-in-one platform.

ZoomInfo has the largest database but comes with enterprise pricing. Best for large organizations with significant budgets.

RocketReach provides similar contact lookup functionality with different pricing structures. Worth comparing for specific use cases.

Dealfront (formerly Leadfeeder) focuses on website visitor identification—shows you which companies are visiting your site so you can proactively reach out.

For workflow automation and data enrichment at scale, Clay lets you build sophisticated prospecting workflows that pull from multiple data sources.

Maximizing ROI with Lusha

If you decide Lusha is right for you, here's how to get the most from your investment:

Start with the Free Plan

Test data accuracy in your specific market before committing to paid plans. Build a sample list and manually verify a portion of the contacts. If accuracy is poor in your target industry, you'll want to know before spending money.

Be Strategic with Phone Credits

At 5x the cost of emails, only reveal phone numbers for high-priority prospects you actually plan to call. For email-only campaigns, stick to email reveals.

Use Bulk Actions Wisely

Premium and Scale plans allow bulk contact reveals. This is efficient but can burn credits fast. Always apply tight filters before bulk actions—reveal contacts from 50 perfectly matched companies, not 500 loosely related ones.

Integrate with Your CRM

Avoid duplicate work by pushing Lusha data directly to your CRM. This also helps track which Lusha-sourced leads convert, so you can calculate actual ROI.

Combine with Data Verification

Run Lusha contacts through our Email Verifier before campaigns. This protects your sender reputation and ensures you're not wasting outreach on dead addresses.

Is Lusha Systems Inc Right for You?

Lusha works well for:

• Individual sales reps and small teams needing quick contact lookups
• SMB and mid-market prospecting where the database coverage is strong
• Teams already using LinkedIn heavily for prospecting
• Organizations that need GDPR and CCPA-compliant data sourcing

Lusha may not be ideal for:

• High-volume prospecting teams (credits get expensive)
• Enterprise sales targeting Fortune 500 (coverage can be limited)
• Teams that need advanced automation built into the prospecting tool
• Budget-conscious startups with unpredictable prospecting needs

The Bottom Line

Lusha Systems Inc is a solid B2B sales intelligence platform that delivers accurate contact data through an easy-to-use interface. The credit-based pricing requires careful management, but for teams that understand their ICP and prospect strategically, it provides genuine value.

The key to success with any contact database isn't the tool itself—it's knowing exactly who to target before you start spending credits. Build your targeting strategy first, then use Lusha to execute it efficiently. Combine it with email verification, multi-channel outreach tools, and CRM integration for a complete prospecting system that actually converts.