Lusha Notice: Everything You Need to Know

What Is a Lusha Notice?

If you've received an email with the subject line "Personal Information Notice" from Lusha, you're not alone. Thousands of professionals receive these notifications and wonder whether they're legitimate or some kind of scam. Let's clear the air: a Lusha notice is a legitimate privacy notification from Lusha Systems, a B2B sales intelligence platform based in Israel and the United States.

Lusha operates a database containing over 300 million business profiles, which includes professional contact information like work emails, direct phone numbers, job titles, and company affiliations. The notice you received is Lusha's way of informing you that your business contact information exists in their database—and more importantly, giving you the opportunity to control what happens with that data.

The Personal Information Notice serves a specific legal purpose: transparency. Under privacy regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), companies that collect personal data have obligations to inform individuals about that collection. Lusha sends these notices to comply with Article 14 of GDPR, which requires data controllers to notify data subjects when their information wasn't collected directly from them.

Why Did You Receive a Lusha Notice?

There are several reasons why your information might have ended up in Lusha's database:

• Public professional profiles: If you have a LinkedIn profile, company website bio, or presence on professional directories, Lusha may have gathered your information from these publicly available sources.
• Business directories: Corporate websites often list employee contact information, which Lusha's systems can index.
• Third-party data sharing: Lusha collects data from various data partners and public sources to build their database.
• Community program contributions: Lusha users who participate in their Community Program may share professional network data, which could include your information.

What Lusha does not collect is personal, private data like home addresses, personal phone numbers, or non-professional information. Their focus is strictly on business contact information—essentially the kind of details you'd find on a business card or email signature.

Is the Lusha Notice a Scam?

This is the first question most people ask, and it's a valid concern. In an age of sophisticated phishing attacks, any unexpected email about your personal data should raise eyebrows.

Here's the verdict: Lusha notices are legitimate. Lusha is a real company founded in 2016 that raised $205 million in Series B funding and achieved unicorn status with a $1.5 billion valuation. They're used by hundreds of thousands of sales professionals, recruiters, and marketers worldwide.

Some key indicators that distinguish a real Lusha notice from a scam:

• No credential requests: Legitimate Lusha notices don't ask for your password, credit card, or sensitive account information.
• Clear opt-out instructions: The email provides straightforward directions to their Privacy Center.
• Verifiable sender: You can confirm the sender by checking that links point to official lusha.com domains.
• No urgent threats: Scam emails typically create artificial urgency; Lusha's notice is informational.

That said, always verify links before clicking. Hover over any URLs to ensure they point to legitimate Lusha domains rather than lookalike addresses.

Your Rights Under the Lusha Notice

The notice isn't just informational—it grants you specific rights regarding your data. Here's what you can do:

Right to Opt Out

If you don't want your business contact information in Lusha's database, you have the right to opt out at any time. According to Lusha's policy, if this is your first notification, you have 14 days to opt out before your information becomes active in their system. However, even after this period, you can still request removal.

Right of Access

You can request confirmation of whether Lusha processes your data and receive a copy of what they have on file.

Right of Rectification

If your information is inaccurate, outdated, or incomplete, you can request corrections.

Right of Erasure

You can request complete deletion of your data from Lusha's database. When you do this, your information gets added to a suppression list to prevent it from being reintroduced in the future. Notably, Lusha also notifies clients who previously purchased your information about your opt-out request.

How to Opt Out of Lusha

If you've decided you want your information removed from Lusha's database, here's the step-by-step process:

1. Visit Lusha's website and scroll to the footer.
2. Click "Do Not Sell My Info" or "Opt Out" in the Legal section.
3. Select "Request Removal" under the profile removal section.
4. Fill out the required information: country, email address, and any other requested details.
5. Complete the CAPTCHA and submit your request.
6. Check your email for a confirmation link and click it to finalize the removal.

Alternatively, you can contact Lusha's privacy team directly at [email protected] or call their toll-free line at 1-866-I-OPT-OUT (1-866-467-8688) with service code 2001#.

One important caveat: even after opting out, your information could potentially reappear if it remains visible on public platforms. Lusha continuously updates their database, so consider auditing your public professional presence if you want comprehensive privacy.

The Other Side: Using Lusha for B2B Prospecting

While receiving a Lusha notice might feel intrusive, the platform exists because it solves a real problem for B2B professionals. Finding accurate contact information for decision-makers is one of the most time-consuming aspects of sales and recruiting.

Lusha offers a Chrome extension that reveals contact details directly on LinkedIn profiles, company websites, and within CRMs like Salesforce and HubSpot. Users report phone number accuracy rates around 90% and contact rates of 40-50% for decision-makers—significantly better than many competitors.

For sales teams building prospect lists, tools like Lusha can dramatically reduce research time. The bulk reveal feature lets paid users process up to 25 contacts simultaneously from LinkedIn Sales Navigator.

If you're on the prospecting side of the equation and looking for alternatives, consider our free B2B Targeting Generator. It uses AI to help you identify and analyze target markets without the per-contact costs that can add up quickly with database tools. You can define your ideal customer profile and get actionable targeting suggestions for your outreach campaigns.

Lusha's Compliance and Certifications

For those concerned about whether Lusha operates ethically, here's what you should know about their compliance posture:

Lusha holds ISO 27701 certification—the highest international privacy standard—making them the first B2B sales intelligence platform to achieve this accreditation. They're also certified under ISO 27001, ISO 27018, and SOC 2 Type 2, and have received both the TrustArc TRUSTe Enterprise Privacy seal and the ePrivacy seal.

Their GDPR compliance was validated through independent third-party audits. They've implemented a designated Data Protection Officer, global privacy training programs, and automated systems for handling Data Subject Access Requests.

Interestingly, when France's CNIL (data protection authority) investigated Lusha following complaints, they ultimately closed the investigation without sanctions, finding that Lusha's operations didn't fall under GDPR jurisdiction as the company doesn't have an EU establishment and doesn't directly offer services to EU data subjects.

Alternatives and Complementary Tools

Whether you're trying to protect your data or leverage B2B intelligence tools, it helps to understand the landscape:

For data protection: Services like DeleteMe and OneRep specialize in removing your information from data brokers, including Lusha. While you can opt out of Lusha directly for free, these services automate the process across hundreds of data broker sites.

For B2B prospecting: If you're building outreach campaigns, consider combining contact data tools with verification services. Before using any contact information, run emails through our free Email Verifier to avoid bounce rates that can damage your sender reputation. For phone-based outreach, our Mobile Number Finder can help you locate direct cell phone numbers.

For those serious about scaling B2B outreach, Lusha itself remains a solid option with its strong phone number accuracy and CRM integrations. Alternatives like RocketReach and Dealfront offer similar capabilities with different data sources and pricing models.

The Bottom Line on Lusha Notices

A Lusha notice isn't a scam—it's a privacy notification that actually gives you more control over your professional data than most companies provide. You can choose to opt out completely, correct inaccurate information, or simply acknowledge that your business contact details are being used for B2B purposes.

For sales professionals, recruiters, and marketers on the other side of the equation, understanding how these platforms work—and their compliance requirements—is essential for ethical prospecting. The B2B data landscape continues to evolve with stronger privacy regulations, and tools that prioritize compliance will ultimately provide more reliable, sustainable access to prospect information.

Whatever side of the Lusha notice you're on, knowledge is power. Whether you're protecting your data or leveraging these platforms for outreach, understanding your rights and options puts you in control.