Lusha Pricing Explained: What Each Plan Really Costs

Lusha Pricing Overview

Lusha uses a credit-based pricing model that can be confusing at first glance. The platform offers four tiers: Free, Pro, Premium, and Scale. Pricing starts at $0 and goes up to $52.45 per user per month when billed annually—though enterprise Scale plans can run significantly higher based on your organization's needs.

What makes Lusha's pricing tricky is the credit system. Every contact you reveal costs credits, and different data types consume credits at different rates. Understanding this system is crucial before you commit to any plan.

Lusha's Four Pricing Tiers

Free Plan: $0/month

Lusha's free plan gives you access to 70 credits per month with a single user seat. You get access to the basic prospecting platform, Chrome extension, and CRM integrations. While this sounds generous, the credits don't go as far as you might think once you understand the credit consumption rates.

The free tier is best viewed as a trial rather than a sustainable solution. It's useful for testing data quality and getting familiar with the interface, but professional sales teams will burn through 70 credits in a matter of hours.

Pro Plan: $22.45/user/month (billed annually)

The Pro plan is Lusha's entry-level paid option, starting at $22.45 per user per month when billed annually. This tier includes 3,000 credits per user for the year—all granted upfront on annual plans. Monthly billing is available but costs more and varies based on your selected credit amount.

Pro plan features include list management, list exporting, basic team management, and credit sharing among team members. You also get access to the Lusha Everywhere Chrome extension, which works on LinkedIn, company websites, Gmail, and Salesforce.

This plan allows you to create bulk lists of up to 50 contacts per report and enrich up to 300 rows of CSV data. You'll receive three job change alerts per month, and you can configure reports with up to five buyer intent signals.

Premium Plan: $52.45/user/month (billed annually)

Premium costs $52.45 per user monthly on an annual contract and comes with 7,200 credits per user annually. This plan is designed for small teams with straightforward workflows who need more credits and advanced features.

The Premium tier adds bulk show capabilities (viewing 25 contacts simultaneously through the browser extension), basic usage analytics, and increased CSV enrichment limits (up to 500 rows). The significant jump in credits—from 3,000 to 7,200—often makes Premium a better value than Pro for active teams.

For a typical 10-seat Premium deployment, you're looking at around $6,294 list price annually, though negotiated prices can range from $4,274 to $5,646 depending on timing and negotiation approach.

Scale Plan: Custom Pricing

The Scale plan offers enterprise-level features with customized pricing. Base pricing for a 25-seat Scale deployment starts around $37,482 annually, though enterprise negotiations typically achieve 26-44% discounts, bringing costs down to $21,028-$27,887 annually.

Scale includes features not available on lower tiers: intent signals, job change alerts and filters, ideal customer profiles, CSV enrichment, API access, CRM enrichment, DNC list filtering, SSO options (Okta, Azure, Custom SAML 2.0), tailored onboarding, and a dedicated customer success manager.

CRM integrations with Salesforce, HubSpot, Zoho, Outreach, Microsoft Dynamics, Salesloft, Bullhorn, and Pipedrive are only included in the Scale plan—something many buyers don't realize until they've already committed to a lower tier.

Understanding Lusha's Credit System

Here's where Lusha pricing gets complicated. The platform uses credits as its currency, and different actions consume credits at different rates:

• Email address: 1 credit per reveal
• Phone number: 5-10 credits per reveal (varies by source)
• Exporting to CRM: Additional credits may apply

This means that revealing both an email and phone number for a single contact could cost you 6-11 credits. If you export that contact to your CRM, you're looking at 7-12 credits for one prospect.

Let's do the math: with 3,000 annual credits on the Pro plan, you could reveal roughly 3,000 emails OR 300-600 phone numbers OR some combination. For active sales teams doing 50-100 outreach attempts daily, those credits disappear fast.

One critical detail: credits don't roll over on monthly plans. If you don't use your monthly allotment, they're gone. Annual plans grant all credits upfront, giving you more flexibility but requiring you to forecast your usage accurately.

Hidden Costs and Fine Print

Several factors can inflate your Lusha costs beyond the base subscription price:

Feature Gating: Advanced features like intent signals, job change alerts, technographic filters, and API access are reserved for the Scale plan. If you need these capabilities, you'll be forced into enterprise pricing regardless of team size.

Integration Limitations: Full CRM integrations with major platforms are only available on Scale. Lower tiers get basic integrations that may not meet your workflow requirements.

Renewal Price Increases: Most customers face 8-15% price increases at renewal. Starting renewal discussions 90+ days early and leveraging your usage data are effective strategies for maintaining or improving your pricing.

Scaling Complexity: Adding seats requires upgrading to the next plan tier. A company on Pro that needs a fourth user seat must jump to Premium, which increases both per-seat cost and minimum commitment.

Is Lusha Worth the Investment?

Lusha's value proposition depends heavily on your use case and prospecting volume. The platform excels at:

• LinkedIn prospecting with its browser extension
• Quick contact lookups for targeted outreach
• Teams that need occasional contact data rather than bulk lists

However, there are limitations to consider:

• Data accuracy isn't perfect—some users report outdated or incorrect information
• Heavy prospectors can burn through credits quickly
• The most powerful features require Scale-level commitment

For teams doing high-volume prospecting, the credit-based model can become expensive. If you're revealing hundreds of contacts daily, you'll either run out of credits or need to invest in Scale pricing.

Smarter B2B Prospecting Strategies

Before you commit to any paid prospecting tool, consider optimizing your targeting strategy first. Poor targeting wastes credits and time regardless of which platform you use.

Start by defining your ideal customer profile (ICP) with specificity. Generic targeting like "SaaS companies" is too broad. You want to identify company characteristics, technographic signals, and buying triggers that indicate genuine fit.

Our B2B Targeting Generator helps you develop detailed targeting criteria using AI analysis. Instead of burning credits on poorly qualified prospects, you can build focused lists of companies that actually match your solution.

Once you've identified target companies, you'll need verified contact data. Lusha is one option, but consider these workflow improvements first:

Verify Before You Buy: Use our Email Verifier to validate contacts you already have before paying for new data. Many teams have valuable contacts sitting in their CRM that just need verification.

Multi-Source Validation: No single data provider is 100% accurate. Cross-reference contact information from multiple sources when possible. Our Email Finder can help you locate contacts from name and company information without credit-based restrictions.

Prioritize Direct Dials: Phone numbers are expensive across all platforms because they're valuable. Focus your phone outreach on high-priority prospects where the conversion potential justifies the credit cost.

Negotiating Better Lusha Pricing

If you decide Lusha is right for your team, here are strategies for getting better pricing:

Buy Annual: Annual billing saves approximately 25% compared to monthly plans. All credits are granted upfront, giving you flexibility throughout the year.

Time Your Purchase: End-of-quarter conversations often yield better discounts as sales reps push to hit targets. Don't be afraid to walk away and return later.

Bundle Credits Upfront: If you know you'll need additional credits, negotiate them into your initial purchase rather than buying top-ups later.

Consider Premium vs. Pro: The pricing gap between Pro and Premium is smaller than most buyers realize. You're paying roughly $1,200-$1,500 more annually for double the credits plus advanced features. If you're close to Pro's credit limits, Premium often provides better value.

Leverage Competitive Quotes: Get pricing from alternatives like RocketReach or Dealfront before negotiating. Having competitive options strengthens your position.

Building a Cost-Effective Prospecting Stack

Rather than relying entirely on one expensive platform, savvy sales teams build prospecting stacks that combine free tools with targeted paid resources.

Start with free targeting and validation tools to reduce waste:

• Use our B2B Targeting Generator to identify high-fit companies
• Verify existing contacts with our Email Verifier before paying for new data
• Find contacts using our Email Finder when you have name and company

Then use paid tools strategically for gaps in your coverage. This approach lets you reserve expensive credits for prospects where free alternatives fall short.

Final Verdict on Lusha Pricing

Lusha offers competitive pricing for sales intelligence, especially at lower tiers. The free plan provides a genuine opportunity to test data quality, and Pro pricing at $22.45/user/month is accessible for small teams.

However, the credit-based system requires careful management. Heavy prospectors can find costs escalating quickly, and the most valuable features are locked behind Scale pricing that may exceed budget for smaller teams.

Before committing, calculate your expected credit consumption based on realistic prospecting volumes. Factor in phone number costs (5-10x email costs) and consider whether you'll need Scale-only features like CRM integrations and intent data.

Most importantly, optimize your targeting first. The best-priced data in the world is wasted on poorly qualified prospects. Start with clear ICP definition, use free tools where possible, and reserve paid credits for high-value prospects where quality data drives real pipeline.