Lusha Review: Is It Worth the Investment for B2B Prospecting?

What Is Lusha and What Does It Actually Do?

Lusha is a B2B sales intelligence platform that helps sales professionals, recruiters, and marketers find contact information for their prospects. The platform offers access to a database of over 100 million business profiles, including direct phone numbers, email addresses, and company information.

At its core, Lusha works through a Chrome extension that lets you reveal contact information directly on LinkedIn profiles, Sales Navigator, and company websites. When you're browsing a prospect's profile, one click shows you their verified phone numbers and email addresses—no copy-pasting from multiple sources required.

Beyond basic contact data, Lusha offers buyer intent signals, job change alerts, technographic data, and AI-powered recommendations to help prioritize high-value prospects. The platform integrates with major CRMs including Salesforce, HubSpot, Outreach, Pipedrive, and Zoho.

Lusha Pricing: What You'll Actually Pay

Lusha's pricing structure can be confusing at first glance because it's built around a credit system. Here's the breakdown:

Free Plan

Lusha offers a free plan with 5 credits per month (this was recently reduced from 70 credits). You get access to the Chrome extension and basic prospecting features, but it's essentially a trial rather than a usable tool for active prospecting.

Pro Plan

The Pro plan starts at $29/month per user when billed monthly, or around $348/year when paid annually (approximately $29/month). You'll receive 480 credits upfront for the year. This tier includes list management, data exports, and basic team features with up to 3 user seats sharing credits.

Premium Plan

Premium costs $612 per user annually and provides 960 credits. This tier unlocks bulk reveals of up to 25 contacts at once, basic usage analytics, and expanded filtering options. Users can access credit bundles ranging from 9,600 to 64,800 credits on annual plans.

Scale (Enterprise)

The Scale plan offers custom pricing with unlimited contacts under a fair use policy. Enterprise negotiations typically achieve 26-44% discounts, bringing costs to roughly $21,000-$28,000 annually for 25 seats. This tier includes API access, intent signals, job change alerts, CSV enrichment, and a dedicated customer success manager.

The Hidden Cost: How Credits Actually Work

Here's what the pricing page doesn't make obvious: revealing a phone number costs more credits than revealing an email. Some users report that revealing both a phone number and email for one contact consumes six credits, and exporting to your CRM adds another credit. This means your actual cost-per-contact can be significantly higher than expected, especially for phone-heavy prospecting.

On monthly plans, unused credits roll over for up to 12 months while your subscription is active. On annual plans, you get all credits upfront, but they reset at the end of the cycle—use them or lose them.

What Real Users Like About Lusha

After analyzing hundreds of reviews across G2, Capterra, and other platforms, here's what consistently comes up as Lusha's strengths:

Strong Phone Number Accuracy

This is Lusha's biggest differentiator. Users report contact rates of 40-50% for decision-makers, with some noting 90% accuracy for direct dial phone numbers—significantly better than many competitors. If cold calling is central to your outreach strategy, this matters.

Easy LinkedIn Integration

The Chrome extension is genuinely seamless. As you browse LinkedIn or Sales Navigator, contact information appears without disrupting your workflow. Users consistently praise how this saves hours of manual research compared to piecing together information from multiple sources.

CRM Sync That Works

The ability to push revealed contacts directly into Salesforce, HubSpot, or other CRMs eliminates manual data entry. This is particularly valuable for SDRs who need to enrich records without leaving their primary workflow.

GDPR and CCPA Compliance

For teams operating in Europe or California, Lusha's compliance certifications provide peace of mind. The platform is certified for GDPR, CCPA, ISO 27701, and ISO 27001.

The Problems Users Consistently Report

No tool is perfect, and Lusha has some recurring complaints worth considering:

Credits Disappear Fast

This is the most common frustration. Heavy prospectors can burn through their monthly allocation within days, especially when revealing phone numbers (which cost more credits). Some users describe feeling "limited" even on paid plans when running multiple campaigns.

Data Accuracy Varies by Region

While North American and UK coverage is strong, users prospecting in other European countries, APAC, or emerging markets report lower data availability and accuracy. French and other non-English speaking market coverage is frequently mentioned as lacking.

Outdated Contacts

Multiple reviewers mention finding contacts who have moved companies or retired. Users are charged credits for this incorrect data with no option for refunds—a legitimate frustration when you're paying per reveal.

Advanced Features Locked Behind Higher Tiers

Bulk search, CSV enrichment, advanced analytics, intent signals, and API access are reserved for Premium or Enterprise plans. Teams on lower tiers who need these features to manage larger campaigns often feel forced to upgrade sooner than expected.

Phone Number Classification Issues

Lusha doesn't distinguish between direct lines and company switchboards. This leads to wasted time calling general numbers when you expected a direct dial—frustrating when each reveal costs credits.

Who Is Lusha Best For?

Based on real-world usage patterns, Lusha works best for:

• Solo SDRs and small sales teams who need quick access to phone numbers for targeted outreach in North America or Western Europe
• Recruiters who prospect on LinkedIn and need direct contact information for candidates
• Teams prioritizing phone-based outreach where direct dial accuracy matters more than email volume
• Companies with existing CRM workflows who want seamless enrichment without changing their process

Lusha is less ideal for high-volume enterprise prospecting, teams targeting international markets outside North America/UK, or budget-conscious teams who need unlimited prospecting without credit anxiety.

Building Your Target List Before You Pay for Contact Data

Here's something most Lusha reviews won't tell you: the biggest waste of credits isn't inaccurate data—it's revealing contact information for the wrong prospects entirely.

Before you spend money on any contact data tool, you need a crystal-clear understanding of your ideal customer profile (ICP). Who exactly are you targeting? What industries? What company sizes? What job titles? What signals indicate they're a good fit?

This is where our B2B Targeting Generator becomes essential. It's a free AI-powered tool that helps you define and refine your target market before you start burning credits. Input your product or service, and it analyzes market data to suggest specific industries, company sizes, and decision-maker titles most likely to convert.

The logic is simple: if you're going to pay $0.50+ per contact reveal, you'd better make sure every prospect matches your ICP. Running a targeting analysis first means every Lusha credit goes toward someone who actually could become a customer.

How Lusha Compares to Alternatives

The B2B data space is crowded. Here's how Lusha stacks up:

Lusha vs. ZoomInfo

ZoomInfo offers a larger database and more enterprise features, but pricing typically starts at $15,000+ annually—putting it out of reach for smaller teams. Lusha's advantage is accessibility: transparent pricing, a usable free tier (albeit limited), and lower entry costs for SMBs.

Lusha vs. Apollo

Apollo provides an end-to-end sales platform with contact data, email automation, and engagement tools. If you need more than just contact information, Apollo's broader feature set may be worth exploring. However, Lusha's phone number accuracy often beats Apollo's in direct comparisons.

Lusha vs. RocketReach

RocketReach offers similar contact-finding functionality with different pricing structures. Both tools have their strengths in different industries and regions. Consider testing both with free trials against your specific prospect list.

Getting Maximum Value from Lusha (If You Decide to Use It)

If Lusha fits your needs, here's how to extract the most value:

1. Qualify Prospects Before Revealing

Don't reveal contacts impulsively. Review the LinkedIn profile thoroughly first. Check if they're still at the company, if their role matches your ICP, and if the company fits your target criteria. Every reveal should be intentional.

2. Prioritize Phone Numbers Strategically

Since phone reveals cost more credits, reserve them for high-priority prospects where a call makes sense. For initial outreach to lower-priority targets, emails alone may suffice.

3. Verify Emails Separately

Even Lusha's data isn't 100% accurate. Before launching a campaign, run your email list through a verification tool to catch bounces before they hurt your sender reputation. Our Email Verifier can help you validate addresses for free before you hit send.

4. Track Your Hit Rate

Monitor how many reveals result in successful contact. If you're seeing high bounce rates or wrong numbers, it may indicate Lusha's data quality is weaker for your specific market segment.

5. Negotiate on Renewal

Users report 8-15% price increases at renewal. Start discussions 90+ days early and leverage your usage data. Enterprise negotiations can achieve 26-44% discounts with the right approach.

The Bottom Line on Lusha

Lusha is a solid B2B contact data tool with genuine strengths in phone number accuracy and LinkedIn integration. For sales teams doing targeted, phone-based outreach in North America and Western Europe, it delivers real value.

However, the credit-based pricing model requires careful management. Credits disappear faster than most users expect, data accuracy varies by region, and advanced features are locked behind expensive tiers. Teams doing high-volume prospecting or targeting international markets may find better options elsewhere.

Before committing to any paid plan, define your ICP precisely using tools like our B2B Targeting Generator, test with the free tier to see if Lusha's data quality matches your market, and calculate your true cost-per-contact based on how many credits you'll actually burn.

The best sales intelligence tool is the one that fits your workflow, budget, and market—not necessarily the one with the most features or the biggest database. Lusha might be exactly what you need, or it might be overkill for your prospecting volume. Test it against your specific use case before committing to an annual contract.