Lusha Systems: Complete Guide for B2B Sales Professionals

What is Lusha Systems?

Lusha Systems (commonly known simply as "Lusha") is a B2B sales intelligence platform that helps sales teams, recruiters, and marketers find verified contact information for decision-makers. The platform provides access to a database of over 100 million business profiles, offering direct phone numbers, email addresses, and company information to fuel your outreach efforts.

Founded in 2016 by Assaf Eisenstein and Yoni Tserruya, Lusha has grown to serve over 2.6 million users worldwide. The platform positions itself as a bridge between your sales team and the prospects you need to reach—eliminating the tedious manual research that eats into valuable selling time.

But here's what most reviews won't tell you: while Lusha excels at providing contact data, it's only one piece of the B2B prospecting puzzle. Before you can use any contact database effectively, you need to know which companies to target in the first place. That's where strategic B2B targeting comes into play.

Key Features of Lusha Systems

Chrome Browser Extension

Lusha's Chrome extension is the heart of the platform's user experience. Once installed, you can reveal contact information directly on LinkedIn profiles, LinkedIn Sales Navigator, company websites, and even within your CRM. Users consistently praise this feature for its convenience—you can find email addresses and phone numbers without leaving your current workflow.

The extension also works across B2B websites beyond LinkedIn. If you're researching a company's team page or browsing industry directories, Lusha can surface contact details wherever you're browsing.

Contact and Company Database

Lusha provides access to extensive firmographic data points, allowing you to filter prospects by company name, industry, employee count, revenue, and geographic location. You can identify up to 1,000 contacts per search and access 12 distinct contact attributes including job titles, seniority levels, and roles.

The platform offers 25 company attributes for firmographic filtering—useful for account-based sales approaches where precision targeting matters.

CRM Integrations

Lusha integrates with popular CRM platforms including HubSpot, Salesforce, Pipedrive, and Zoho. Leads from the Lusha database can be imported directly into your CRM and tracked through the sales cycle. For email marketing, Lusha also connects with platforms like Gmail, Outlook, and Mailchimp.

Buyer Intent Data

On higher-tier plans, Lusha offers intent data features that help identify companies actively searching for solutions. This allows sales teams to prioritize high-potential leads based on buying signals rather than cold outreach alone.

Lusha Systems Pricing Breakdown

Lusha operates on a credit-based pricing model. Understanding this system is critical before committing—it directly impacts your cost-per-lead and overall ROI.

Free Plan

The free plan provides up to 70 credits per month (some sources report as few as 5 credits on newer accounts). You get access to the Chrome extension, basic prospecting features, and CRM integrations. It's enough to test the platform, but most teams hit the ceiling within days of serious prospecting.

Pro Plan

Starting at approximately $22-29 per user per month (billed annually), the Pro plan includes 3,000-3,600 credits per year. Features include list management, list exporting, bulk lists of up to 50 contacts, and basic team management for up to three users.

Premium Plan

The Premium plan costs around $52-70 per user per month (billed annually), providing 7,200-9,600 credits annually. This tier adds bulk reveal for 25 contacts at once, usage analytics, up to five user seats, and enhanced CSV enrichment tools.

Scale Plan

Custom pricing for enterprise needs. While this plan advertises "unlimited" contact access, it operates under a fair usage policy—users report being capped at 2,000-5,000 contacts per month in practice.

Credit System Explained

Here's where it gets tricky: revealing an email address typically costs 1 credit, while revealing a phone number costs 5-10 credits. On annual plans, unused credits reset at the end of the billing cycle—meaning you lose what you don't use. Monthly plans allow limited rollover, but only while your subscription remains active.

What Users Actually Say About Lusha

The Good

• Ease of use: Nearly every positive review praises Lusha's simplicity. The interface is clean, search filters are intuitive, and the Chrome extension works seamlessly on LinkedIn.
• Data accuracy: Most users report that Lusha's emails and phone numbers are accurate and valid, improving email deliverability and conversion rates.
• Cost-effective entry point: For small teams, Lusha is more affordable than enterprise solutions like ZoomInfo (which starts around $15,000 annually).

The Not-So-Good

• Credit anxiety: The credit system draws consistent criticism. Users hesitate to run bulk campaigns knowing how fast credits deplete.
• Data gaps in niche industries: Coverage is strong for mainstream sectors, but users report missing or stale contact data in specialized verticals.
• Renewal surprises: Some users report unexpected costs at renewal, particularly when adding users or upgrading mid-cycle.

The Problem Lusha Doesn't Solve

Here's what most Lusha reviews miss: having access to contact data is worthless if you're targeting the wrong companies. Lusha helps you find who to contact once you know your target companies—but it doesn't help you identify which companies fit your ideal customer profile in the first place.

Think about it this way: You can have the CEO's direct dial, but if that company doesn't need your solution, has no budget, or operates outside your serviceable market, that contact is useless.

Effective B2B prospecting requires two distinct steps:

1. Target market identification: Define and discover companies that match your ideal customer profile
2. Contact acquisition: Find the right people at those companies

Lusha addresses step two. For step one, you need a proper B2B targeting strategy.

Building Your Target Company List First

Before spending credits on contact data, smart sales teams invest time in strategic targeting. Here's a practical approach:

Define Your Ideal Customer Profile (ICP)

Your ICP should include firmographic criteria like:

• Industry and sub-industry verticals
• Company size (employee count and/or revenue)
• Geographic markets served
• Technology stack (what tools they already use)
• Business model characteristics
• Growth stage and funding status

Identify Trigger Events

Companies become prospects when something changes. Look for:

• Recent funding rounds
• New executive hires
• Geographic expansion
• Product launches
• Technology adoption signals

Use Technology Intelligence

Knowing what technologies a company uses can reveal if they're a fit for your solution. For example, if you sell Salesforce integrations, you need to target companies actually using Salesforce. Our Tech Stack Scraper helps you identify which technologies websites are running—similar to tools like BuiltWith, but completely free.

This technology-first approach often produces better-qualified lists than starting with company names and hoping they're a fit.

How to Maximize Your Lusha Investment

If you decide Lusha is right for your needs, here are strategies to get more value from your credits:

Pre-Qualify Before Revealing

Don't burn credits on every interesting profile. Before revealing contact details:

• Verify the company matches your ICP
• Check if they have active job postings (signals growth and budget)
• Look for recent news or trigger events
• Confirm the contact is still at the company (LinkedIn shows current role dates)

Prioritize Direct Dials Strategically

Phone numbers cost 5-10x more credits than emails. Reserve direct dial reveals for:

• High-value accounts worth phone outreach
• Decision-makers you've already warmed up via email
• Time-sensitive opportunities where speed matters

Verify Emails Before Sending

Lusha's reported accuracy rate sits around 81%—impressive, but that still means roughly 1 in 5 emails might bounce. Before launching campaigns, run your list through an email verification tool to protect your sender reputation and avoid wasting outreach on invalid addresses.

Batch Your Research

Instead of revealing contacts one-by-one as you browse, build a list of pre-qualified companies first. Then use Lusha's bulk reveal feature (available on paid plans) to uncover multiple contacts efficiently. This disciplined approach prevents credit waste on impulse reveals.

Lusha Alternatives Worth Considering

Depending on your specific needs and budget, these alternatives may offer better value:

For Contact Data

• Apollo.io: Offers a larger database (275+ million contacts) with more generous free credits
• RocketReach: Strong for finding professional emails with good accuracy rates
• Cognism: Better coverage in EMEA markets with phone-verified mobile numbers

For Comprehensive Outreach

If you need more than just contact data—like automated sequences, email warmup, and analytics—consider platforms like Reply.io or Smartlead that combine prospecting with outreach automation.

For Budget-Conscious Teams

Before paying for contact data, maximize free resources. Use our free B2B Targeting Generator to build your target company list, then source contacts through LinkedIn connections, company websites, and free email finder tools.

Making the Right Choice for Your Sales Stack

Lusha Systems is a solid tool for what it does—providing quick access to B2B contact data with a user-friendly interface. It's particularly well-suited for small to medium sales teams doing moderate-volume prospecting, especially if you're already working in LinkedIn Sales Navigator.

However, contact data is just one component of effective B2B sales. The highest-performing teams we work with at Galadon focus on three fundamentals:

1. Strategic targeting: Knowing exactly which companies to pursue
2. Accurate contact data: Reaching the right decision-makers
3. Verified outreach: Ensuring emails actually land in inboxes

If you're just starting to build your prospecting infrastructure, begin with targeting. Use free tools to identify your ideal customer profile and build company lists before investing in contact databases. Once you know which companies to target, tools like Lusha become much more valuable—and your credit spend becomes much more efficient.