Clearbit Pricing: What You'll Actually Pay (Complete Breakdown)

The Reality of Clearbit Pricing

If you've been searching for Clearbit pricing, you've probably noticed something frustrating: there's no simple price list. That's because Clearbit was acquired by HubSpot in late and has been completely rebranded as Breeze Intelligence. The pricing model has fundamentally changed, and understanding what you'll actually pay requires digging into the details.

Here's what we know: Clearbit (Breeze Intelligence) now operates as an add-on within the HubSpot ecosystem. You can't use it standalone anymore-you need a paid HubSpot subscription first, then you purchase Breeze Intelligence credits on top of that.

This integration represents a complete departure from Clearbit's original business model. What was once a flexible, API-first data enrichment platform available to any CRM has become a HubSpot-exclusive feature. For teams already invested in HubSpot, this integration offers seamless functionality. For everyone else, it means finding alternatives or switching your entire CRM infrastructure.

Clearbit's Current Pricing Structure

Breeze Intelligence starts at $45 per month (with annual commitment) or $50/month for monthly billing. This base price gets you 100 credits and access to the Starter Customer Platform. But here's where it gets complicated.

Credits are sold in three tiers:

• 100 credits: $45/month (annually) - works out to about $0.45 per enrichment
• 1,000 credits: Estimated $450/month based on scaling (not publicly confirmed)
• 10,000 credits: Estimated $4,500/month (again, not publicly disclosed)

But wait-you also need to factor in your HubSpot subscription. The minimum total cost is approximately $75/month when you combine HubSpot Starter ($30) with Breeze Intelligence base ($45). For Professional or Enterprise HubSpot tiers, you're looking at $1,184 to $4,135+ per month before adding enrichment credits.

The lack of transparent pricing for higher credit tiers is deliberate. HubSpot pushes prospects into sales conversations for volume pricing, making it difficult to budget accurately without committing significant time to the sales process. Industry reports and user feedback suggest the cost per enrichment drops slightly at higher tiers, but not enough to offset the substantial base investment.

What Do These Credits Actually Buy?

One credit is consumed each time you:

• Enrich a contact or company record
• Create a new contact via form shortening
• Manually enrich any record in your CRM
• Use continuous enrichment on existing records

Important: credits do not roll over. If you don't use them by month's end, they're gone. And if you exceed your allocation mid-month, HubSpot automatically upgrades you to the next credit tier with prorated billing-which can lead to unexpected costs.

This credit consumption model differs significantly from competing platforms. One credit equals one record enrichment-regardless of how many properties get filled. Whether Breeze enriches 5 fields or 40 fields on a contact, you're charged the same single credit. This can be cost-effective if you need comprehensive enrichment, but wasteful if you only need a few specific data points.

The automatic upgrade mechanism has frustrated many users. HubSpot sends notifications at 75%, 85%, and 90% usage, but there's no option to cap spending or pause enrichment when you hit your limit. The platform simply bumps you to the next tier and bills you accordingly-a practice that can cause serious budget overruns during high-volume campaigns.

Understanding the HubSpot Dependency

The biggest change in Clearbit pricing isn't just the credit model-it's the mandatory HubSpot subscription. To use Breeze Intelligence at all, you must maintain an active paid HubSpot account. This requirement fundamentally changes the value equation.

HubSpot's pricing structure itself is complex. Marketing Hub starts at $20/month for Starter tier with 1,000 contacts, but scales to $890/month for Professional (2,000 contacts) and $3,600/month for Enterprise (10,000 contacts). These base prices don't include additional seats, which cost $20-75/month depending on tier.

Sales Hub follows a similar pattern: $20/month Starter, $100/month Professional per seat, and $150/month Enterprise per seat. Service Hub pricing mirrors these ranges. If your team needs multiple hubs-common for companies running integrated sales and marketing operations-costs multiply quickly.

For context, a mid-sized company running HubSpot Professional Marketing Hub ($890/month), Sales Hub Professional for 5 reps ($500/month), and Breeze Intelligence with 1,000 credits (~$450/month) would pay approximately $1,840/month or $22,080 annually. That's before factoring in onboarding fees, additional marketing contacts, or other add-ons.

The Professional tier requires a $3,000 one-time onboarding fee for Marketing Hub, and $1,500 for Sales Hub. Enterprise onboarding costs $7,000 and $3,500 respectively. These fees are non-negotiable and represent significant upfront investment on top of subscription costs.

Real-World Clearbit Costs: What Companies Actually Pay

Based on user reports and industry analysis, here's what organizations are actually spending:

• Small teams (100 enrichments/month): ~$75/month minimum
• Growing companies (1,000 enrichments/month): $500-700/month
• Mid-market (5,000 contacts/month): $2,000-4,500/month
• Enterprise (50,000+ leads): $12,000-80,000+ annually

One G2 reviewer summed it up: their annual contract exceeded $50,000. For companies with substantial data needs, contracts quickly reach five figures and can easily scale to $80,000+ for large organizations.

These real-world numbers reveal the gap between Clearbit's apparent starting price and actual deployment costs. A company enriching 10,000 records monthly would need the 10,000-credit pack (estimated $4,500/month) plus their HubSpot subscription. For a team running Marketing Hub Professional, that's $5,390/month or $64,680 annually-before any overages.

Industry reports suggest that companies moving from standalone Clearbit to Breeze Intelligence saw cost increases of 30-60% for equivalent functionality. The integration benefits are real, but they come at a premium that many teams struggle to justify, especially when alternatives offer similar enrichment capabilities at lower price points.

What Clearbit Actually Does Well

Despite the pricing complexity, Clearbit/Breeze Intelligence offers genuine value for certain use cases. The platform sources data from over 250 verified sources including company websites, social profiles, legal filings, and job boards. Every record is refreshed every 30 days to maintain accuracy.

Key capabilities include:

• Real-time data enrichment: Automatically append 100+ B2B attributes to leads and contacts
• Form shortening: Reduce form fields while capturing complete data
• Website visitor identification: See which companies browse your site
• Lead scoring and routing: Automatically prioritize and assign leads based on enriched data
• Firmographic data: Company size, industry, revenue, tech stack, and more

For HubSpot-centric teams with inbound-focused strategies, Clearbit's native integration provides seamless enrichment without leaving your CRM. The data quality is genuinely strong-the issue is whether the cost makes sense for your specific workflow.

Breeze Intelligence's buyer intent functionality represents a significant upgrade from the old Clearbit Reveal product. The tool identifies the top 100 website visitors within a given timeframe and enriches them with company data, enabling sales teams to prioritize accounts showing active interest. This capability alone can justify the investment for companies with high website traffic from qualified prospects.

The platform's form shortening feature reduces form abandonment by dynamically hiding fields for which Breeze already has data. Studies show that reducing form fields from 11 to 4 can increase conversions by up to 120%. For high-traffic lead generation campaigns, this optimization can deliver substantial ROI.

Breeze Intelligence also provides over 40 enrichment properties including job title, company industry, employee count, annual revenue, headquarters location, social media profiles, and technologies used. This comprehensive data set supports sophisticated segmentation, personalized outreach, and account-based marketing strategies.

The Credit Expiration Problem

One of the most criticized aspects of Breeze Intelligence pricing is the monthly credit expiration policy. Unlike many data platforms that allow credit rollover, HubSpot's model forces a "use it or lose it" approach that creates waste and unpredictability.

Consider a common scenario: your marketing team runs major campaigns in Q1 and Q3, but activity drops significantly in Q2 and Q4. Under Clearbit's model, you're forced to either maintain high credit tiers year-round (paying for capacity you don't use) or constantly upgrade and downgrade (losing unused credits each time).

This rigidity particularly affects:

• Seasonal businesses: Companies with predictable busy and slow periods waste credits during off-seasons
• Campaign-driven marketers: Teams running quarterly launches can't bank credits for high-volume periods
• Testing and optimization: Organizations experimenting with enrichment strategies risk wasting credits on trial-and-error

The automatic tier upgrades compound this problem. Multiple teams running workflows simultaneously-marketing enriching inbound leads, sales enriching prospects, and operations cleaning up old records-can trigger unexpected upgrades. You receive alerts, but by the time you notice, you've already consumed credits from the higher tier.

Some users report implementing strict governance protocols to prevent overages: disabling automatic enrichment, requiring manual approval for bulk operations, and carefully monitoring credit consumption. These workarounds defeat the purpose of "automated" enrichment and create friction that slows down sales and marketing operations.

Who Clearbit Is (and Isn't) Built For

Clearbit makes the most sense if you:

• Already run HubSpot Professional or Enterprise
• Focus primarily on inbound lead enrichment
• Have budget for five-figure annual data spending
• Need real-time CRM enrichment at scale

Clearbit is not ideal if you:

• Run outbound prospecting campaigns and need to build lead lists
• Use a CRM other than HubSpot (Salesforce, Pipedrive, etc.)
• Need cell phone numbers for cold calling
• Have a limited budget under $1,000/month for data tools
• Want transparent, predictable pricing

The ideal Breeze Intelligence customer is a B2B SaaS company with 50-500 employees, running HubSpot Professional or Enterprise across multiple teams, generating 5,000+ inbound leads monthly, and focused on marketing-qualified lead (MQL) conversion rather than outbound prospecting. These organizations benefit most from the tight HubSpot integration and can justify the cost through improved lead routing, scoring, and conversion rates.

Conversely, outbound-focused sales teams find Breeze Intelligence limiting. The platform excels at enriching leads who come to you, but lacks the prospecting database and contact discovery features needed for cold outreach. You can't build lists of net-new contacts based on ideal customer profile criteria-you can only enrich records that already exist in your CRM.

Calculating Your Clearbit ROI: A Framework

Before committing to Clearbit, calculate your expected return on investment using this framework:

Step 1: Estimate Monthly Enrichment Volume

Count how many new leads enter your CRM monthly. Include:

• Inbound form submissions
• Marketing qualified leads
• Sales-sourced prospects
• Event and webinar registrations
• Demo requests and trial signups

A typical B2B SaaS company with strong inbound motion might see 2,000-5,000 new contacts monthly. At 3,000 contacts, you'd need the 1,000-credit tier (enriching roughly 33 leads per day) costing approximately $450/month for credits alone.

Step 2: Calculate Total Cost of Ownership

Add up all related expenses:

• Breeze Intelligence credits: $450/month
• HubSpot Marketing Hub Professional: $890/month
• Additional marketing contacts (if over 2,000): $150-250/month
• Extra seats (if needed): $45-75/month per user
• One-time onboarding: $3,000

Total first-year cost: ~$20,880 + $3,000 = $23,880. This represents your investment in data enrichment infrastructure.

Step 3: Quantify Value Delivered

Enriched data improves outcomes across multiple dimensions:

Improved lead routing: Enriched firmographic data enables accurate lead assignment. If better routing increases contact rates by 20% and your team makes 1,000 calls monthly, that's 200 additional conversations. At a 10% meeting rate and 25% close rate, that's 5 extra deals monthly. If average deal size is $10,000, enrichment generates $50,000 in monthly revenue, or $600,000 annually.

Enhanced personalization: Knowing a prospect's industry, company size, and role enables tailored messaging. Industry benchmarks suggest personalized emails improve response rates by 14% and click-through rates by 10%. For a company sending 50,000 marketing emails monthly, that's 7,000 additional opens and 5,000 extra clicks-expanding pipeline substantially.

Better qualification: Enriched data helps sales focus on high-fit accounts. If enrichment helps reps disqualify 30% of poor-fit leads earlier, they recover 20+ hours monthly. At a loaded cost of $75/hour, that's $1,500 in productivity gains per rep. For a 10-person team, that's $15,000 monthly or $180,000 annually.

Form optimization: Form shortening can boost conversion rates by 15-25%. If your forms currently convert at 8% with 10,000 visitors monthly, improving to 10% yields 200 additional leads. At a 5% SQL rate and 25% close rate, that's 2-3 extra deals monthly.

Combined, these improvements could generate $800,000+ in annual value against a $23,880 investment-a 33:1 ROI. However, these benefits require effective implementation, which many teams struggle to achieve.

Step 4: Account for Opportunity Costs

What else could you do with $24,000 annually? Alternative investments include:

• Two additional SDRs generating $400,000 in annual pipeline
• An outbound data platform plus email automation for comprehensive prospecting
• Enhanced advertising budget driving 5,000+ additional website visitors
• Marketing automation platform with sophisticated nurture capabilities

The question isn't whether Breeze Intelligence delivers value-it's whether it delivers more value than alternative uses of the same budget.

Free and Affordable Alternatives for B2B Targeting

If Clearbit's pricing doesn't fit your budget-or you need capabilities it doesn't offer-there are smarter options.

For Company Targeting and List Building

Before you pay thousands for enrichment, you need to identify which companies to target. Our B2B Targeting Generator uses AI to analyze your ideal customer profile and generate comprehensive target market lists-completely free. Instead of paying per company lookup, you can build targeted lists based on industry, company size, technology usage, and dozens of other firmographic filters.

This approach inverts the typical workflow: rather than enriching random inbound leads, you start with strategically selected companies that match your ICP, then find the right contacts within them.

The B2B Targeting Generator helps you answer questions like: What industries have the highest concentration of companies matching my profile? Which geographic regions should I prioritize? What company size ranges convert best? Which technology signals indicate strong product fit?

By starting with strategic targeting rather than reactive enrichment, you build pipeline more efficiently and avoid wasting budget on enriching leads that never convert.

For Finding Contact Information

Once you've identified target companies, you need actual contact data. Unlike Clearbit's focus on enriching existing records, prospecting requires finding people from scratch.

Our Email Finder locates professional email addresses using just a name and company-no credit system, no HubSpot requirement. For sales teams doing cold outreach, the Mobile Number Finder delivers cell phone numbers that Clearbit doesn't even provide.

These tools excel at outbound prospecting scenarios where you're building lists from scratch. You identify target accounts through strategic research, find decision-makers via LinkedIn or company websites, then use the Email Finder to locate contact information. This workflow supports systematic outbound campaigns that generate pipeline independent of inbound volume.

For email verification (critical before any outreach campaign), you can use tools like Findymail for reliable deliverability checking at scale. Verification ensures your emails reach inboxes rather than bouncing or landing in spam folders-protecting your sender reputation and improving campaign ROI.

For Technical Intelligence

Understanding what technologies your prospects use helps you personalize outreach and identify high-fit accounts. Our Tech Stack Scraper reveals the software and platforms any company uses-valuable intelligence for technical sellers.

This capability particularly benefits companies selling to software engineers, IT teams, or technical decision-makers. Knowing a prospect uses specific frameworks, hosting platforms, or development tools enables highly targeted messaging that demonstrates deep understanding of their environment.

For Risk Assessment and Due Diligence

Before engaging with new contacts or closing deals, verify you're working with legitimate, trustworthy parties. Our Background Checker provides comprehensive reports with trust scores-helping you avoid fraud and assess partner reliability.

This tool proves valuable for high-value deals, partnership discussions, and situations where reputation risk matters. A quick background check can reveal red flags that save you from costly mistakes.

For Complete Sales Workflows

Modern sales stacks often combine multiple specialized tools rather than one expensive platform. Consider this alternative stack:

• Targeting: Galadon B2B Targeting Generator (free)
• Data enrichment: Clay for waterfall enrichment across multiple providers
• Email outreach: Instantly or Smartlead for cold email at scale
• Contact data: RocketReach or Lusha for verified contacts

This modular approach often costs less than Clearbit alone while providing more outbound-focused capabilities.

Clay, for example, enables you to build enrichment workflows that pull from 50+ data sources sequentially. If one provider lacks data, Clay automatically tries the next-maximizing coverage while minimizing cost. You pay only for successful enrichments, and credits roll over monthly. For teams needing flexibility and comprehensive coverage, Clay's waterfall approach delivers better ROI than Clearbit's single-source model.

Instantly and Smartlead provide email infrastructure designed specifically for cold outreach. They handle sender reputation management, inbox rotation, automated warmup, and deliverability optimization-capabilities Clearbit doesn't address. Pricing starts at $30-40/month for unlimited email sending, making them dramatically more cost-effective than HubSpot's email limits.

Comprehensive Clearbit Alternatives Comparison

The market offers numerous alternatives to Clearbit, each with distinct strengths, weaknesses, and ideal use cases. Here's an in-depth look at the leading options:

Apollo.io: Best for All-in-One Sales Intelligence

Apollo combines a 275-million-contact database with enrichment, sequencing, and engagement tools in one platform. Unlike Clearbit's enrichment-only focus, Apollo provides end-to-end sales functionality.

Pricing: Free plan available; paid plans start at $49/user/month
Best for: Sales teams wanting prospecting, enrichment, and outreach in one tool
Database size: 275M+ contacts, 73M+ companies
Key strengths: Transparent pricing, generous free tier, integrated sequences, no platform lock-in

Apollo excels at outbound prospecting workflows. You can build lists based on ICP criteria, enrich contacts automatically, launch personalized sequences, and track engagement-all within one platform. The integrated approach eliminates the need for separate prospecting, enrichment, and outreach tools, reducing both cost and complexity.

The platform's conversation intelligence features record and analyze sales calls, providing coaching insights and capturing key discussion points automatically. For teams focused on outbound sales at scale, Apollo delivers more comprehensive functionality than Clearbit at comparable or lower total cost.

ZoomInfo: Best for Enterprise-Scale Intelligence

ZoomInfo offers the most comprehensive B2B database with deep organizational charts, intent data, and sophisticated account intelligence. It's the enterprise alternative to Clearbit for large organizations with complex sales processes.

Pricing: Custom quotes; typically $15,000-50,000+ annually
Best for: Enterprise sales teams, ABM programs, complex buying committees
Database size: 100M+ professionals, 14M+ companies
Key strengths: Unmatched depth, organizational charts, buying committee mapping, strong intent data

ZoomInfo provides hierarchical views of target accounts, showing relationships between decision-makers and organizational structure. This intelligence proves invaluable for complex B2B sales where multiple stakeholders influence decisions. The platform's Scoops feature surfaces buying signals like funding events, executive changes, and expansion indicators that suggest optimal timing for outreach.

The platform's intent data capabilities identify accounts actively researching solutions in your category, enabling prioritization of high-intent prospects. For enterprise sales teams with average deal sizes above $50,000, ZoomInfo's depth justifies its premium pricing. For smaller deals or companies, the investment rarely makes sense.

Cognism: Best for European Data and Compliance

Cognism specializes in EMEA coverage with phone-verified mobile numbers and rigorous GDPR compliance. It's the leading Clearbit alternative for companies targeting European markets.

Pricing: Custom quotes; typically starts around $10,000 annually
Best for: European market focus, GDPR compliance requirements, phone-based outreach
Database size: Strong EMEA coverage, 98% claimed accuracy
Key strengths: Diamond Data® verified mobiles, GDPR compliance, European market depth

Cognism's Diamond Data® methodology involves manually verifying mobile numbers through a team of researchers. This ensures higher quality than automated scraping, reducing bounce rates and improving connection rates. For sales teams relying on cold calling in Europe, this verification justifies the premium pricing.

The platform's compliance-first approach addresses GDPR requirements that trip up many competitors. Cognism maintains detailed records of data sourcing and consent, providing audit trails that satisfy even stringent compliance teams. Companies selling into regulated industries or large European enterprises particularly value this rigor.

Lusha: Best for Simple Chrome Extension Access

Lusha focuses on simplicity with a Chrome extension that enriches contacts as you browse LinkedIn, company websites, and other sources. It's the low-friction alternative for individuals and small teams.

Pricing: Free plan with 50 credits/month; Pro plans start at $29/user/month
Best for: Individual reps, small teams, simple point-and-click enrichment
Database size: 45M+ business profiles, 17M+ companies
Key strengths: Easy to use, affordable, browser-based workflow, job change alerts

Lusha's browser extension eliminates the need to export data from LinkedIn or other sources. You simply click the extension while viewing any profile, and Lusha instantly provides email addresses and phone numbers. This workflow particularly suits sales reps who prospect directly on LinkedIn rather than working from CRM lists.

The platform's job change tracking alerts you when contacts switch companies, creating warm outreach opportunities. When a champion moves to a new organization, they're often receptive to bringing solutions they valued at their previous role. These alerts help you expand accounts and reactivate relationships systematically.

UpLead: Best for Pay-As-You-Go Flexibility

UpLead provides B2B data with real-time verification and flexible credit purchasing. Unlike subscription-based platforms, you can buy credits as needed without ongoing commitments.

Pricing: Credits start at $0.19 each; monthly plans from $74/month
Best for: Variable volume needs, occasional prospecting, budget-conscious teams
Database size: 155M+ contacts, 16M+ companies
Key strengths: Pay-as-you-go option, real-time verification, 95% data accuracy guarantee

UpLead's 95% accuracy guarantee means you only pay for valid contact information. If an email bounces or phone number is disconnected, you receive credits back. This accountability contrasts with Clearbit's approach where you consume credits regardless of data quality.

The platform's technographic filters enable targeting based on the technologies companies use-valuable for technical sellers. You can build lists of companies using specific CRMs, marketing platforms, or development frameworks, ensuring high product fit before outreach.

Clay: Best for Data Waterfall Enrichment

Clay aggregates 50+ data providers into waterfall enrichment workflows. When one source lacks data, Clay automatically tries the next, maximizing coverage and minimizing cost.

Pricing: Free plan available; paid plans start at $149/month
Best for: Data teams, sophisticated enrichment workflows, multi-source coverage
Database size: Access to 50+ providers including ZoomInfo, Apollo, Clearbit
Key strengths: Waterfall logic, credit rollover, flexible integrations, spreadsheet interface

Clay's waterfall approach solves a key Clearbit limitation: single-source coverage gaps. Different providers excel at different data types and geographies. By cascading through multiple sources, Clay achieves higher fill rates than any individual platform. You define priority order-perhaps checking free sources first, then paid providers only when necessary.

The platform's spreadsheet interface makes it accessible to non-technical users while still supporting sophisticated automation. You can build complex enrichment workflows using formulas and integrations, then execute them against thousands of records with one click. Credits roll over monthly, eliminating the waste inherent in Clearbit's expiration policy.

6sense: Best for Account-Based Marketing

6sense combines intent data, predictive analytics, and orchestration for sophisticated ABM programs. It's the strategic alternative to Clearbit for enterprises running coordinated account-based motions.

Pricing: Custom enterprise pricing; typically $50,000+ annually
Best for: Enterprise ABM programs, predictive analytics, multi-channel orchestration
Key strengths: Buying stage prediction, anonymous visitor identification, advertising integration

6sense's predictive models analyze anonymous website behavior, content consumption, and third-party signals to identify accounts in active buying cycles. The platform assigns accounts to buying stages (awareness, consideration, decision) enabling appropriate engagement strategies for each phase.

The advertising integration orchestrates display, social, and paid search campaigns targeting high-intent accounts across channels. This coordination ensures consistent messaging and efficient ad spend allocation-capabilities far beyond Clearbit's enrichment focus.

Seamless.AI: Best for Real-Time Prospecting

Seamless.AI provides real-time contact discovery with Chrome extension access and integrated dialing. It's optimized for high-volume prospecting and phone-based outreach.

Pricing: Free plan available; paid plans start at $147/user/month
Best for: High-volume cold calling, real-time prospecting, sales development teams
Key strengths: Real-time search, integrated dialer, writer assistance, unlimited searches on premium plans

Seamless.AI's real-time engine builds contact data on demand rather than relying solely on pre-scraped databases. When you search for a specific person, the platform actively searches current sources to find the most recent information. This approach provides fresher data than static databases, particularly for recently hired individuals or people who've changed roles.

The integrated dialer enables immediate calling from search results. Sales reps can prospect, find numbers, and make calls without switching tools-streamlining workflows and increasing daily call volume. For teams where phone prospecting drives pipeline, this efficiency delivers measurable productivity gains.

How HubSpot Pricing Impacts Your Total Cost

To fully understand Clearbit costs, you must factor in the HubSpot subscription requirements. The platform's tiered pricing affects not just CRM access but also Breeze Intelligence capabilities.

HubSpot structures pricing around "hubs"-modular products for marketing, sales, service, content, and data management. Each hub offers Starter, Professional, and Enterprise tiers with escalating features and user limits. Most companies need multiple hubs, and pricing compounds accordingly.

Marketing Hub Pricing:

• Starter: $20/month (1,000 contacts, 1 seat)
• Professional: $890/month (2,000 contacts, 3 seats)
• Enterprise: $3,600/month (10,000 contacts, 5 seats)

Marketing contact limits prove particularly constraining. HubSpot charges based on marketable contacts-leads you actively email. Exceed your tier's limit, and costs jump dramatically. Moving from 2,000 to 5,000 contacts adds approximately $250/month. For fast-growing companies, contact limit increases can exceed $500/month.

Sales Hub Pricing:

• Starter: $20/month per seat
• Professional: $100/month per seat
• Enterprise: $150/month per seat

Sales Hub charges per user rather than contacts. A 10-person sales team on Professional tier costs $1,000/month. Grow to 20 reps, and costs double. This per-seat model scales linearly with team size, making HubSpot expensive for large sales organizations.

Required Onboarding Fees:

• Marketing Hub Professional: $3,000
• Sales Hub Professional: $1,500
• Marketing Hub Enterprise: $7,000
• Sales Hub Enterprise: $3,500

These one-time fees cover implementation support, data migration, and training. They're mandatory for Professional and Enterprise tiers-you can't skip onboarding to save money. For companies buying multiple Professional hubs, onboarding fees alone can exceed $5,000-10,000.

A realistic mid-market deployment might include:

• Marketing Hub Professional: $890/month
• Sales Hub Professional (10 seats): $1,000/month
• Breeze Intelligence (1,000 credits): $450/month
• Additional marketing contacts (3,000 extra): $300/month
• Onboarding fees: $4,500 one-time

First-year total: ($2,640 × 12) + $4,500 = $36,180. Subsequent years: $31,680 annually. This investment requires substantial ROI justification-particularly when alternative tools provide similar functionality at 50-70% lower cost.

The Migration Challenge: Switching Away from Clearbit

If you've used Clearbit historically and now face the Breeze Intelligence transition, migration presents real challenges. Your workflows, integrations, and team processes likely depend on Clearbit's specific approach.

API Integration Changes: Standalone Clearbit provided flexible APIs that integrated with any system. Breeze Intelligence works exclusively within HubSpot. If your data flows depended on Clearbit APIs feeding Salesforce, Pipedrive, or custom applications, you'll need complete reengineering.

Data Mapping Differences: Clearbit's enrichment properties don't perfectly align with Breeze Intelligence fields. Custom mappings may break, requiring reconfiguration of workflows, reports, and automations built around specific data structures.

Workflow Disruption: Teams accustomed to Clearbit's Prospector tool for building lead lists face particular challenges. Breeze Intelligence doesn't offer equivalent prospecting capabilities-it enriches existing records but doesn't help you discover net-new contacts. You'll need alternative prospecting tools to replace this functionality.

Training and Adoption: Moving to HubSpot-native enrichment requires team retraining. Sales reps familiar with Clearbit's interface must learn HubSpot's Intelligence tab, credit management, and enrichment workflows. This learning curve temporarily reduces productivity.

For teams committed to HubSpot, migration pain is temporary and offset by integration benefits. For teams on other platforms, the forced migration may trigger evaluation of HubSpot alternatives altogether-potentially disrupting years of CRM investment and configuration.

Building a Cost-Effective Enrichment Strategy

Whether you choose Clearbit or alternatives, follow these principles to maximize enrichment ROI:

1. Enrich Selectively, Not Universally

Not every contact needs enrichment. Prioritize:

• High-value leads: Enrich demo requests and trial signups immediately
• Sales-accepted leads: Enrich when leads reach qualification stages
• Target accounts: Fully enrich contacts from strategic accounts
• Engaged prospects: Enrich contacts who open emails or visit your website multiple times

Skip enrichment for:

• Newsletter subscribers unlikely to convert
• Contacts outside your ICP who should be disqualified
• Dormant leads with no engagement in 6+ months
• Duplicate or obviously invalid records

This selective approach can reduce enrichment volume by 40-60%, delivering comparable outcomes at dramatically lower cost.

2. Implement Waterfall Logic

Rather than relying on a single provider, cascade through multiple sources in cost order:

1. Check free sources first (company websites, LinkedIn public profiles)
2. Query affordable providers for basic firmographics
3. Use premium sources only for high-value contacts or hard-to-find data

This optimization reduces cost-per-enrichment by 30-50% while maintaining coverage. Tools like Clay automate waterfall logic, but you can implement similar approaches manually.

3. Focus on High-Impact Attributes

Not all enrichment properties deliver equal value. Prioritize data that directly enables your workflows:

• For lead routing: Company size, industry, location
• For personalization: Job title, seniority, department
• For qualification: Company revenue, employee count, funding stage
• For timing: Technology usage, recent funding, hiring patterns

Avoid enriching properties you don't actively use. Every additional field increases cost without delivering proportional value.

4. Measure and Optimize Continuously

Track enrichment impact on key metrics:

• Conversion rates: Do enriched leads convert better than unenriched?
• Sales cycle length: Does enrichment accelerate deal velocity?
• Win rates: Do better-qualified leads close more frequently?
• Sales productivity: Does enrichment save rep time on research?

If enrichment doesn't demonstrably improve these outcomes, reduce spending or reevaluate your approach. Data quality matters more than data quantity.

5. Negotiate Based on Volume

Most enrichment providers offer volume discounts at higher tiers. If your needs justify enterprise pricing, negotiate:

• Lower per-credit costs at high volumes
• Annual commitments with discount rates
• Custom packages matching your specific usage patterns
• Credits that roll over rather than expiring monthly

Even platforms with published pricing often provide flexibility for committed customers. Don't accept list prices without negotiation.

The Future of Data Enrichment Post-Clearbit

Clearbit's acquisition and transformation into Breeze Intelligence represents a broader market trend: consolidation of data capabilities into comprehensive platforms. HubSpot, Salesforce, and other CRM vendors increasingly build or acquire enrichment functionality rather than leaving it to standalone tools.

This trend creates both opportunities and challenges:

Opportunities:

• Tighter integration reduces data silos and improves workflow efficiency
• Native capabilities eliminate middleware and API complexity
• Unified billing simplifies vendor management and cost allocation
• Platform vendors invest heavily in data quality and compliance

Challenges:

• Platform lock-in limits flexibility and negotiation leverage
• Bundled pricing obscures true cost of individual capabilities
• Migration becomes more complex and expensive
• Reduced competition may lead to price increases over time

For buyers, this environment requires careful strategic thinking. Committing to a platform's enrichment capabilities means accepting their roadmap, pricing model, and competitive positioning. Will HubSpot continue investing in Breeze Intelligence features? Will pricing remain stable? Will integration depth offset flexibility loss?

These questions lack definitive answers, but examining HubSpot's track record provides clues. The company consistently raises prices as products mature, positions premium features in higher tiers, and uses platform lock-in to reduce churn. Buyers choosing Breeze Intelligence should anticipate gradual price increases and potential feature changes aligned with HubSpot's strategic priorities rather than enrichment market dynamics.

Making the Right Decision for Your Team

Here's a framework for deciding whether Clearbit's pricing makes sense:

Calculate Your True Cost

Start with your monthly enrichment volume. If you're enriching 1,000 leads per month, you're looking at roughly $500-700/month for Breeze Intelligence alone-plus your HubSpot subscription. That's $8,000-12,000+ annually before you factor in other tools.

Add all related expenses: additional marketing contacts, extra seats, onboarding fees, and potential overages. The complete picture often reveals 30-50% higher costs than initial estimates suggest.

Consider the Integration Tax

Clearbit's deep HubSpot integration is a strength if you're already committed to HubSpot. If you're using Salesforce, Pipedrive, or another CRM, you're paying a premium for integration you can't fully use.

Evaluate whether HubSpot's complete platform justifies adoption solely to access Breeze Intelligence. In most cases, the answer is no-unless you have independent reasons to prefer HubSpot's marketing, sales, or service capabilities.

Evaluate Your Primary Use Case

Inbound enrichment: Clearbit excels here. If your main goal is enriching form submissions and inbound leads with firmographic data, it's a solid choice (if budget allows).

Outbound prospecting: Look elsewhere. Clearbit is designed to enrich records you already have, not build lists of net-new prospects. Tools like Apollo, ZoomInfo, or a combination of free prospecting tools will serve you better.

Contact discovery: Clearbit focuses on company data. For email addresses and phone numbers, dedicated contact finders deliver better results at lower cost.

Match your primary workflow to the tool's core strength. Using Clearbit for outbound prospecting is like using a screwdriver as a hammer-technically possible but inefficient and frustrating.

Assess Alternatives Seriously

Don't default to Clearbit because of brand recognition. Systematically evaluate 3-5 alternatives:

1. Define requirements: List must-have features and nice-to-haves
2. Test thoroughly: Use free trials to assess data quality and workflow fit
3. Calculate total cost: Include all fees, not just headline prices
4. Gather user feedback: Read reviews focusing on your use case
5. Negotiate: Use competitive quotes to secure better pricing

This process typically reveals that lesser-known alternatives deliver 80-90% of Clearbit's value at 40-60% of the cost-a compelling trade-off for budget-conscious teams.

Plan for Scale

Consider how your needs will evolve. If you're enriching 500 contacts monthly today but plan to grow 3x in two years, you'll eventually need the 1,000-credit tier. Factor this growth into cost projections.

Conversely, if enrichment needs are stable or declining, platforms with pay-as-you-go models may offer better long-term value than subscription commitments.

Galadon Gold: Expert Support for Your Sales Strategy

While tools matter, strategy matters more. Data enrichment delivers ROI only when integrated into effective sales and marketing processes. That's where expert guidance proves invaluable.

Galadon Gold ($497/month) provides:

• 4 live group calls per week with sales experts who've generated millions in pipeline
• Direct access to proven cold email frameworks that get responses
• Community of 100+ active sales professionals sharing what's working now
• Priority support and advanced tool access for all Galadon features

Members learn to:

• Build target account lists that actually convert
• Write cold emails that generate meetings consistently
• Optimize enrichment strategies for maximum ROI
• Integrate free tools into comprehensive sales systems
• Troubleshoot deliverability, response rates, and conversion issues

The community includes SDRs, AEs, founders, and sales leaders who've tested every approach and share unfiltered insights about what works. Rather than guessing which enrichment strategy to adopt, you learn from practitioners running successful campaigns with various tools and budgets.

For teams spending thousands monthly on enrichment tools but struggling to generate pipeline, the $497 annual investment in strategic guidance often delivers 10-20x ROI by helping you use tools more effectively.

The Bottom Line on Clearbit Pricing

Clearbit (Breeze Intelligence) is a powerful data enrichment tool with genuine capabilities-but its pricing reflects an enterprise-oriented approach that doesn't fit every team.

The minimum viable cost is around $75/month for very light usage, but realistic costs for growing teams start at $500/month and scale quickly into four and five figures annually. The credit-based model, lack of rollover, and HubSpot dependency create unpredictability that frustrates many buyers.

For teams with tighter budgets or outbound-focused strategies, combining free tools like our B2B Targeting Generator, Email Finder, and Mobile Number Finder with affordable point solutions often delivers better ROI. You maintain flexibility, avoid lock-in, and keep costs predictable.

The key question isn't whether Clearbit is good-it is. The question is whether its pricing model aligns with your specific workflow, volume, and budget constraints. For many teams, the answer is to start with free alternatives, prove your targeting strategy works, then invest in premium enrichment only when the ROI is crystal clear.

Ultimately, data enrichment is a means to an end: better qualified leads, more personalized outreach, higher conversion rates, and faster revenue growth. Choose tools that support these outcomes cost-effectively rather than those with the strongest brand recognition. Your budget-and pipeline-will thank you.