Clearbit Reveal: The Complete Guide to Website Visitor Identification

What Is Clearbit Reveal and How Does It Work?

Clearbit Reveal is a B2B marketing intelligence tool that identifies companies visiting your website, even when they don't fill out a form. It transforms anonymous web traffic into actionable company profiles by matching IP addresses to business data.

Here's the core functionality: when someone visits your website, Clearbit Reveal uses IP-based identification and machine learning algorithms to match that visitor to a company record. You'll see details like company name, industry, employee count, revenue, and which pages they visited.

For sales and marketing teams, this creates a significant opportunity. Instead of waiting for prospects to raise their hand by completing a form, you can proactively identify companies already showing interest in your product or service based on their browsing behavior.

The Technology Behind Visitor Identification

Website visitor identification relies on reverse IP lookup technology. When someone visits your site, their device sends a request from an IP address. Clearbit matches this IP address against a database of over 50 million companies and 4.7 billion IP addresses to determine which organization the visitor represents.

The process works through reverse DNS lookup, which queries the Domain Name System to determine the domain name associated with an IP address. This technology has been used for security and network diagnostics for decades, but modern marketing platforms have repurposed it for lead generation.

However, the effectiveness varies significantly. IP-based identification typically achieves 70-80% accuracy for B2B companies with dedicated corporate IP ranges. The challenge comes with remote workers, VPN users, and smaller companies using shared internet service providers-these visitors often can't be reliably identified.

Key Clearbit Reveal Features

• Anonymous Visitor Identification: Recognizes companies visiting your website through IP address matching
• Firmographic Data: Provides company details including industry, size, revenue, and location
• Behavioral Tracking: Shows which pages visitors viewed and how long they stayed
• Real-Time Alerts: Notifies sales teams when high-value prospects visit your site
• CRM Integration: Syncs with Salesforce, HubSpot, and other platforms
• Technographic Information: Reveals the technology stack companies use
• Intent Scoring: Flags accounts showing high-value buying signals based on behavior

Company-Level vs. Person-Level Identification

It's crucial to understand what visitor identification tools can and cannot do. Clearbit Reveal identifies companies, not individuals. You'll know that someone from Acme Corp visited your pricing page three times this week, but you won't know if it was the CEO researching solutions, a junior analyst doing competitive research, or an intern working on a school project.

Some newer platforms claim person-level identification, but this raises significant privacy concerns and varies in effectiveness. Most legitimate B2B visitor identification tools focus on company-level data to remain compliant with privacy regulations like GDPR.

Clearbit Reveal Pricing: What to Expect

If you've tried to find Clearbit pricing online, you've likely noticed it's not straightforward. Clearbit was acquired by HubSpot in late and has been rebranded as Breeze Intelligence, which significantly changed its pricing structure.

Here's what the current landscape looks like:

For smaller teams accessing basic enrichment through HubSpot, pricing starts around $45/month for 100 credits when billed annually. However, for full Reveal functionality, enterprise pricing typically starts at $12,000 to $20,000 per year, scaling based on your monthly website traffic and feature requirements.

The pricing model works on credits-one credit is consumed each time you enrich a record or reveal a visitor. Credits reset monthly and don't roll over, which can lead to waste if you don't use your full allocation. Many users report surprise bills from credit overages and difficulty predicting costs as usage scales.

Breaking Down the Credit System

Understanding how Breeze Intelligence credits work is essential for budgeting. As of the latest information, one enrichment costs 10 HubSpot Credits. Credits are sold in packs starting at 1,000 credits for approximately $10, but this only covers 100 enrichments.

The credit consumption happens across multiple touchpoints:

• Form shortening consumes credits each time a form is submitted
• Data enrichment burns credits when updating contact or company records
• Buyer intent signals use credits when pushed to your CRM
• Reveal functionality consumes credits for each identified company visitor

This means if you have multiple workflows running simultaneously-forms, CRM updates, list uploads-credits can vanish faster than expected. Users report that without careful monitoring, it's easy to exceed your monthly allocation and trigger automatic upgrades to higher-tier packs.

The Hidden Cost Factor

Beyond the sticker price, Clearbit now requires a HubSpot subscription for most functionality. The minimum requirement is HubSpot's Starter Customer Platform at approximately $30/month, but accessing full Reveal features typically requires Professional or Enterprise tiers, which can cost several hundred to several thousand dollars monthly.

This creates ecosystem lock-in that can be problematic if you're using Salesforce, Pipedrive, or another CRM. While integrations exist, they're not as seamless as the native HubSpot experience. The credit-based model also means your costs can spike unpredictably based on traffic fluctuations.

Before the HubSpot acquisition, some Clearbit customers reported paying over $24,000 annually for complete access to Prospector, Reveal, and Forms modules. The new unified pricing under Breeze Intelligence is theoretically simpler, but in practice, many teams find it more expensive as usage scales.

Does Clearbit Reveal Actually Work?

Let's be honest about expectations. Clearbit Reveal identifies companies, not individuals. You'll know that someone from Acme Corp visited your pricing page, but you won't know if it was the CEO, an intern, or a competitor doing research.

Typical identification rates fall between 25-50% of website visitors. Remote work has made IP-based identification less reliable since many visitors work from home networks or use VPNs that don't match their employer's IP range.

Understanding Match Rates and Accuracy

Match rates vary significantly by geography and industry. Platform identification rates can range from as low as 15-25% for some providers to 70-80% for others, depending on geographic focus and data sources. European companies typically see better identification rates due to more structured corporate IP address allocation.

Several factors impact accuracy:

• Corporate IP Ranges: Large enterprises with dedicated IP ranges are easier to identify
• Remote Work: Work-from-home visitors using residential ISPs rarely get identified accurately
• VPN Usage: Virtual private networks mask the true origin of traffic
• Mobile Traffic: Mobile carriers assign dynamic IPs that are difficult to trace to specific companies
• Geographic Location: US and European companies have better identification rates than Asia-Pacific regions

Independent analysis reveals that despite marketing claims, most visitor identification providers achieve only 5-30% accuracy rates when independently verified. Advanced systems using multiple data sources and identity resolution can push this to 40-55%, but perfect identification remains impossible with current technology.

What Makes Visitor Identification Valuable

The real value comes from combining Reveal data with other signals. Knowing a target account visited your site three times this week is actionable intelligence-but only if you can follow up effectively with the right contacts at that company.

Consider this scenario: your visitor identification tool shows that a Fortune 500 company in your target industry visited your pricing page, case studies, and integration documentation over three separate sessions. This behavioral signal indicates serious research activity, likely from a buying committee. That's when you can:

• Use an email finder tool to identify decision-makers at that company
• Verify contact information with an email verifier to ensure deliverability
• Personalize outreach based on the specific pages they visited
• Prioritize this account for sales follow-up while interest is high

Without this combination of identification and contact discovery, you're left with interesting data but no way to act on it.

Privacy and Compliance Considerations

Website visitor identification operates in a complex privacy landscape. Understanding the legal and ethical implications is crucial for any business implementing these tools.

GDPR and IP Address Tracking

Under GDPR, IP addresses are classified as personal data when they can be linked to an identifiable individual. This classification has significant implications for visitor identification tools operating in or targeting the European market.

The key distinction lies in how the data is collected and used:

• Company-level IP ranges that identify the organization rather than individuals may fall under legitimate interest
• Individual IP addresses that could identify specific people require explicit consent
• Business data such as company name, industry, and size are generally not considered personal data

Compliant visitor identification tools use company-level IP ranges rather than tracking individual users. They identify the organization visiting your site without storing personal information about specific employees. This approach allows B2B marketing while respecting privacy regulations.

Data Storage and Retention

GDPR compliance requires organizations to implement specific safeguards for IP address data:

• Store data in EU data centers when serving European customers
• Implement role-based access controls to restrict who can view visitor data
• Define clear retention periods (typically 30-90 days for analytics)
• Provide mechanisms for data subject access and deletion requests
• Anonymize or delete IP data once the processing purpose is fulfilled

Platforms like Leadfeeder by Dealfront store all data in EU data centers (Ireland and Frankfurt) and maintain ISO 1: certification, addressing these compliance requirements directly.

The Ethics of Visitor Tracking

Beyond legal requirements, there's an ethical dimension to consider. Website visitors often ask: "Is this creepy? Is it legal?"

The answer depends on implementation. Visitor identification doesn't hack into computers or spy on personal lives. It uses publicly available information about corporate IP address registrations to identify which organizations show interest in your content.

This is fundamentally different from individual tracking technologies like device fingerprinting or cross-site tracking cookies, which follow specific people across the internet. Company-level visitor identification is more analogous to seeing which businesses drive through your parking lot-you know organizations are interested, but you're not stalking individuals.

Clearbit Reveal Alternatives Worth Considering

Given Clearbit's pricing and HubSpot ecosystem requirements, many teams are exploring alternatives. Here are the main categories:

Direct Competitor Tools

Dealfront (formerly Leadfeeder) focuses on website visitor identification with strong Google Analytics integration. It provides more real-time behavioral insights and lead scoring than Clearbit's Reveal feature. Paid plans start at €139/month (approximately $165), making it more accessible for smaller teams.

The platform excels in European data coverage with over 34 million companies and 106 million contacts, making it ideal for businesses targeting European markets. Match rates typically fall between 30-40% for business traffic in their home European market. Dealfront offers a free forever plan identifying up to 100 companies monthly, allowing teams to test the platform before committing to paid plans.

Demandbase offers comprehensive account-based marketing capabilities including intent signals, visitor identification, and campaign orchestration. It's enterprise-focused with pricing to match (typically $15,000-$50,000 annually), but provides deeper ABM functionality than Clearbit alone. The platform layers multiple signal types including topic surge, keyword intent, and engagement scoring to identify buying committees.

RB2B has a free tier with 200 monthly reveal credits, though functionality is limited to sending visitor profiles to Slack. Paid plans range from $119 to over $1,000/month based on traffic volume. However, user reviews indicate concerns about accuracy and coverage. Some teams report that RB2B identifies mostly irrelevant contacts at accounts not picked up by other providers, suggesting lower data quality compared to established alternatives.

The platform focuses primarily on US data, which can be limiting for international businesses. Reviews also mention that RB2B only identifies a portion of website visitors and cannot track those who converted, creating blind spots in the customer journey.

Emerging Technologies: Person-Level Identification

While Clearbit focuses on company-level identification, newer platforms are attempting person-level visitor identification. Tools like Identity Matrix claim to identify up to 70% of US web visitors at the person level, providing names, email addresses, and LinkedIn profiles.

This approach uses identity resolution technology that matches anonymous visitors to real profiles using first-party identity networks and data enrichment graphs. Person-level identification can achieve 40-55% match rates compared to 5-10% for traditional reverse IP lookup.

However, these tools face greater privacy scrutiny and may not be suitable for all businesses. The ethics of identifying individual website visitors without their explicit consent remains debated, and regulations continue to evolve.

Budget-Friendly Options

For teams with limited budgets, several mid-market solutions offer visitor identification at lower price points:

• VisitorQueue starts at approximately €79 monthly for basic company identification
• Albacross begins at €139 per month with automated lead scoring
• Lead Forensics offers enterprise visitor identification with custom pricing based on traffic volume

These platforms typically provide 20-30% identification rates and basic firmographic data without the extensive enrichment capabilities of premium tools.

A Different Approach: Building Your Target Market First

Here's the thing about visitor identification tools: they only work if you're already getting qualified traffic. If your website isn't attracting your ideal customers, you're paying to identify the wrong companies.

A smarter approach is to start with crystal-clear targeting. Before investing in reveal technology, you need to know exactly which companies you should be pursuing.

Our B2B Targeting Generator takes the opposite approach from Clearbit Reveal. Instead of waiting to see who shows up, you proactively define your ideal customer profile and build a targeted list of companies that match. This gives you a focused prospecting strategy rather than reactive follow-up on random visitors.

The tool uses AI-powered analysis to identify which industries, company sizes, and characteristics make someone an ideal customer based on your product and goals. You're building a proactive outbound engine rather than waiting for inbound interest.

How Website Visitor Identification Technology Works

Understanding the technical mechanisms behind visitor identification helps you evaluate different platforms and set realistic expectations.

Reverse IP Lookup Explained

The foundation of company-level visitor identification is reverse IP lookup. Every device connected to the internet has a unique IP address-a numeric identifier that functions like a digital phone number. When someone visits your website, their browser sends requests from their IP address to your web server.

Reverse IP lookup queries the Domain Name System (DNS) to determine the domain name associated with an IP address. For B2B purposes, visitor identification platforms maintain databases mapping corporate IP address ranges to company information.

Here's how the process works:

1. A visitor arrives at your website from IP address 203.0.113.42
2. Your visitor identification tool captures this IP address
3. The tool queries its database to find which organization owns or leases this IP range
4. The database returns company information: Acme Corporation, Technology sector, 500 employees, $50M revenue
5. This data is matched with your CRM or displayed in your dashboard

The accuracy depends on whether the IP address belongs to a dedicated corporate network or a shared internet service provider. Large enterprises typically have static IP address ranges that are easy to identify. Remote workers using home internet appear to come from Comcast, Verizon, or other consumer ISPs, making identification impossible.

Browser Fingerprinting and Advanced Techniques

Some platforms use browser fingerprinting to supplement IP-based identification. This technique creates unique identifiers based on browser settings, installed plugins, screen resolution, operating system, and other device characteristics.

Browser fingerprinting can identify returning visitors with up to 90% accuracy, even when cookies are disabled. This helps track visitor behavior across multiple sessions and provides better intent signals.

However, fingerprinting raises privacy concerns and may require consent under GDPR. Many privacy-focused browsers now implement anti-fingerprinting measures that randomize or limit the information available, reducing effectiveness.

Data Enrichment and Third-Party Sources

Once a company is identified, visitor identification platforms enrich the data by pulling information from multiple sources:

• Business registries: Official company registration databases
• Web scraping: Publicly available information from company websites and social media
• Technographic data: Technology usage detected through website analysis
• Intent data providers: Third-party signals about research and buying behavior
• CRM integrations: Existing customer and prospect information

Platforms using a "waterfall approach" query multiple data providers sequentially to maximize match rates and data quality. Tools like Warmly claim to use 20+ data providers to validate accuracy and expand coverage.

When Website Visitor Identification Makes Sense

Clearbit Reveal and similar tools work best when:

• You have significant website traffic (10,000+ monthly visitors makes the math work)
• Your site attracts qualified visitors from your target market
• You have sales capacity to follow up on identified companies
• You're already using HubSpot (reduces the integration friction)
• You have budget for enterprise tools ($15,000+/year)

For teams without these conditions, the ROI often doesn't materialize. You're better served by building a proactive outbound strategy with clear targeting and verified contact data.

Calculating ROI on Visitor Identification

Before investing in visitor identification, run the numbers:

Let's say you have 15,000 monthly website visitors and a visitor identification tool with a 30% match rate. That's 4,500 identified company visits per month.

If your tool costs $1,500/month, you're paying $0.33 per identified company. But not every visitor is a qualified prospect. If only 20% of identified companies match your ideal customer profile, you're down to 900 qualified company visits at $1.67 each.

Now consider your sales team's capacity. Can they meaningfully engage with 900 companies per month? If your team can only handle 100 quality conversations monthly, you're not utilizing the full value of the tool.

Compare this to proactive prospecting: using a B2B targeting tool to build a list of 100 ideal-fit companies, finding verified contacts with an email finder, and executing targeted outreach. This approach costs less and provides higher-quality leads that precisely match your criteria.

The Traffic Quality Problem

Visitor identification tools suffer from a fundamental challenge: they can only reveal who visits your site, not control who visits. If your website attracts the wrong audience-competitors, job seekers, students, or companies outside your target market-you'll pay to identify irrelevant traffic.

This is why optimizing for the right traffic matters more than maximizing volume. A website that attracts 5,000 highly qualified visitors converts better than one with 50,000 random visitors, regardless of identification rates.

Building a Complete B2B Prospecting Stack

Whether you use Clearbit Reveal or not, effective B2B lead generation requires multiple components working together. Here's a practical framework:

1. Define Your Target Market

Start with AI-powered analysis to identify which industries, company sizes, and characteristics make someone an ideal customer. Our B2B Targeting Generator can help you build a data-driven ideal customer profile based on your product and goals.

This foundation informs every other prospecting activity. Without clear targeting, you'll waste resources chasing companies that will never convert, regardless of how sophisticated your tools are.

2. Find and Verify Contact Information

Once you know which companies to target, you need to reach the right people. An email finder tool helps you identify decision-maker contacts, while verification ensures your messages actually arrive. Using unverified email lists leads to high bounce rates that damage your sender reputation.

For mobile outreach, a mobile number finder helps you reach prospects via text messaging when appropriate. Multi-channel approaches consistently outperform email-only campaigns.

3. Enrich Your Data

This is where tools like Clearbit shine-adding firmographic and technographic data to your prospect records. But you don't necessarily need an expensive platform. Our Tech Stack Scraper can identify the technologies companies use, helping you qualify prospects and personalize outreach.

Understanding a prospect's technology stack allows for highly relevant messaging. If you sell a Salesforce integration, knowing which prospects use Salesforce transforms your pitch from generic to precisely targeted.

4. Validate and Background Check

Before engaging with new contacts, especially for high-value deals or partnerships, consider running a background check to verify company legitimacy and assess trust scores. This due diligence prevents wasted effort on fraudulent inquiries or high-risk accounts.

5. Execute Multi-Channel Outreach

With your target list built and enriched, you need a system for reaching prospects across email and LinkedIn. Tools like Smartlead or Instantly help you scale cold email while maintaining deliverability. For LinkedIn automation, Expandi provides a cloud-based solution that won't get your account flagged.

The key is testing multiple channels and messaging angles to discover what resonates with your audience. Sequential testing-trying one variable at a time-helps isolate what drives results.

6. Organize and Track Everything

Data enrichment platforms like Clay can help you waterfall multiple data sources together, ensuring you get the best available information for each prospect. CRM platforms like Close keep your pipeline organized and provide visibility into what's working.

Without proper organization, even the best prospecting data becomes useless. Your team needs a single source of truth for prospect information, interaction history, and deal status.

Implementation Guide: Setting Up Visitor Identification

If you've decided visitor identification makes sense for your business, here's how to implement it effectively:

Technical Setup

Most visitor identification platforms require minimal technical implementation:

1. Install tracking code: Add a JavaScript snippet to your website, typically in the header or via Google Tag Manager
2. Connect analytics: Link your Google Analytics account for behavioral data
3. Configure CRM integration: Connect your CRM to push identified companies directly into your pipeline
4. Set up filtering: Configure filters to automatically exclude ISPs, competitors, and irrelevant companies
5. Create alerts: Set up real-time notifications when target accounts visit key pages

Implementation typically takes less than one day for most platforms. The heavier lift comes in configuring filters, alerts, and workflows to make the data actionable.

Creating Effective Filters

Raw visitor data includes a lot of noise. Effective filtering ensures your team focuses on qualified prospects:

• Company size filters: Exclude companies too small or large for your product
• Industry filters: Focus on verticals where you have product-market fit
• Geography filters: Limit to regions you actively serve
• Page-based filters: Prioritize visitors who viewed high-intent pages (pricing, demos, case studies)
• Engagement scoring: Rank companies based on visit frequency and page depth

Start with broad filters and tighten gradually as you understand patterns. Over-filtering early can cause you to miss qualified prospects who don't fit expected profiles.

Building Follow-Up Workflows

Visitor identification is worthless without systematic follow-up. Create workflows for different scenarios:

High-intent visitors: Target accounts that viewed pricing or documentation multiple times

• Alert the account owner immediately via Slack or email
• Send personalized outreach within 24 hours referencing specific pages viewed
• Add to a high-priority nurture sequence if contact information exists

Research-phase visitors: Companies viewing educational content like blog posts or guides

• Add to retargeting campaigns for awareness building
• Queue for outreach after multiple visits show growing interest
• Monitor for escalation to higher-intent pages

Returning visitors: Companies that have visited previously but didn't engage

• Trigger re-engagement campaigns highlighting new content or features
• Use LinkedIn InMail to connect with decision-makers at these accounts
• Consider direct mail for high-value accounts showing persistent interest

The Real Question: Reactive vs. Proactive Prospecting

Clearbit Reveal represents a reactive approach-wait for prospects to visit your site, then try to identify and engage them. This works for companies with strong inbound engines already generating qualified traffic.

But for most B2B teams, especially those in early growth stages, a proactive approach delivers faster results. Define your target market, build a list of ideal companies, find verified contact information, and reach out directly.

The beauty of proactive prospecting is control. You're not waiting for the right companies to find you-you're systematically reaching the accounts you've identified as high-value opportunities.

Combining Approaches for Maximum Impact

The most sophisticated go-to-market teams don't choose between reactive and proactive-they do both:

Proactive foundation: Build targeted lists of ideal customers and execute systematic outbound campaigns. This creates a predictable pipeline baseline that doesn't depend on website traffic.

Reactive enhancement: Layer visitor identification on top to catch inbound interest and prioritize accounts showing buying signals. This helps you strike while the iron is hot with prospects already researching solutions.

Account-based orchestration: Use visitor data to inform account-based marketing campaigns, showing personalized ads to companies that have visited your site. This keeps your brand top-of-mind during the research process.

This combined approach maximizes coverage-you're reaching target accounts proactively while also capitalizing on inbound interest when it occurs.

Measuring Success: KPIs That Matter

If you implement visitor identification, track the right metrics:

Efficiency Metrics

• Identification rate: Percentage of visitors successfully identified (target: 25-40%)
• Qualified match rate: Percentage of identified companies matching your ICP (target: 30%+)
• Cost per identified company: Total tool cost divided by qualified companies identified
• Follow-up rate: Percentage of identified companies actually contacted by sales

Revenue Metrics

• Opportunity creation rate: Percentage of identified companies that become sales opportunities
• Pipeline contribution: Total pipeline value attributed to visitor identification
• Revenue attribution: Closed revenue from deals influenced by visitor identification
• ROI: Revenue generated minus total cost of the tool and time invested

Businesses typically see 2-3x improvement in marketing efficiency and lead conversion rates when properly implementing visitor identification. However, these results depend on having sufficient traffic, qualified visitors, and systematic follow-up.

Common Pitfalls to Avoid

Teams implementing visitor identification often make predictable mistakes:

Data Overload

Getting hundreds or thousands of identified companies can be overwhelming. Without proper filtering and prioritization, sales teams ignore the data completely. Start with tight filters and expand gradually as your team builds follow-up capacity.

Expecting Perfect Data

No visitor identification tool is 100% accurate. Some identified companies will be irrelevant, some legitimate visitors won't be identified, and data quality varies by provider. Set realistic expectations and use the tool as one input among many, not the single source of truth.

Ignoring Privacy Compliance

Failing to implement proper consent mechanisms, data storage protocols, and retention policies can expose you to regulatory penalties. Work with your legal team to ensure compliance, especially when operating in Europe or serving European customers.

No Follow-Up System

The most common failure mode is implementing visitor identification without creating workflows for follow-up. Data without action is worthless. Before buying a tool, design the processes for how your team will use the information.

Wrong Traffic Problem

If your website attracts the wrong audience, visitor identification won't fix that fundamental issue. Focus first on attracting qualified traffic through better targeting, content, and SEO. Then layer identification on top to capture that qualified interest.

Practical Next Steps

If you're evaluating Clearbit Reveal, here's what I'd recommend:

1. Audit your current traffic. If you're not getting 10,000+ monthly visitors from your target market, focus on building qualified traffic first.
2. Define your ICP clearly. Use our B2B Targeting Generator to build a data-driven ideal customer profile. This becomes the foundation for any prospecting strategy.
3. Calculate the real cost. Clearbit's credit-based model can get expensive fast. Map out your expected usage and compare total costs against alternatives.
4. Consider your tech stack. If you're not on HubSpot, the integration friction may outweigh the benefits.
5. Test before committing. Most alternatives offer free trials. Use them to validate that visitor identification actually generates actionable leads for your team.
6. Build proactive systems first. Before investing in reactive visitor identification, ensure you have solid proactive prospecting systems. This creates a baseline of predictable pipeline.
7. Design follow-up workflows. Document exactly how your team will use visitor data before purchasing. If you can't articulate the process, you're not ready for the tool.
8. Start with free tools. Many platforms offer free tiers identifying 50-200 companies monthly. Test these before committing to enterprise pricing.

The Future of Visitor Identification

The visitor identification landscape continues to evolve rapidly:

Privacy-First Approaches

As privacy regulations tighten globally, expect more emphasis on consent-based identification and first-party data strategies. Tools relying solely on IP tracking may face increased restrictions, while platforms using permissioned data sources gain advantages.

AI-Powered Intent Analysis

Machine learning systems are improving lead qualification accuracy by up to 85% through behavioral analysis and intent prediction. Future platforms will better predict which visitors are genuinely in-market versus casual researchers.

Cross-Device Attribution

Multi-device targeting capabilities increase conversion likelihood by 30%, with cross-device purchases showing 1.4x higher conversion rates. As the average person owns 3.6 devices, better cross-device tracking helps understand complete customer journeys.

Person-Level Identification

While controversial, identity resolution technologies attempting person-level identification are advancing. These systems can identify up to 70% of US web visitors at the person level, though privacy concerns and regulatory uncertainty may limit adoption.

Final Thoughts

Website visitor identification can be valuable-but it's one tool in a larger toolkit. The most successful B2B teams combine intent signals with proactive outbound, building pipeline through systematic targeting rather than waiting to see who shows up.

Clearbit Reveal, now Breeze Intelligence, remains a powerful option for teams deeply integrated with HubSpot and handling high website traffic. The enrichment capabilities are industry-leading, and the behavioral tracking provides genuine insights into account-level interest.

However, the pricing model, HubSpot dependency, and company-level limitations mean it's not the right fit for everyone. For teams seeking more flexibility, better pricing transparency, or stronger international coverage, alternatives like Dealfront merit serious consideration.

And for teams just starting out or with limited traffic, building a proactive prospecting system using targeted lists, verified contacts, and systematic outreach delivers better ROI than reactive visitor identification.

The key is matching your approach to your specific situation: traffic levels, target market, existing tech stack, budget, and team capacity. There's no universal answer-only what works best for your unique context.

Ready to build a more proactive prospecting system? Start by defining your ideal customer profile with our B2B Targeting Generator, then find verified contacts using our Email Finder. This combination gives you control over who you reach, when you reach them, and how you personalize your message-no need to wait for them to visit your site first.