What Is Clearbit? A Complete Guide to B2B Data Enrichment

What Is Clearbit?

Clearbit is a B2B data enrichment and marketing intelligence platform that helps sales and marketing teams transform basic contact information into comprehensive customer profiles. Originally founded as an independent company, Clearbit was acquired by HubSpot in December 2023 and has since been rebranded as Breeze Intelligence within HubSpot's ecosystem.

The platform's core function is straightforward: you provide a small piece of information—like an email address or company domain—and Clearbit enriches it with over 100 B2B data points. This includes firmographic data (company size, industry, revenue, location), technographic data (the software and technologies a company uses), and demographic data (job titles, seniority levels, LinkedIn profiles).

Clearbit pulls data from more than 250 sources, including company websites, social media profiles, job boards, legal filings, SEC records, and crowdsourced data. Each data source is scored and verified, with machine learning and human review ensuring accuracy. Records are refreshed every 30 days to keep information current.

Key Clearbit Features Explained

Data Enrichment

At its core, Clearbit enriches your CRM records automatically. When a new lead enters your system, Clearbit matches the input (email or domain) to its database and fills in relevant firmographic and demographic details within seconds. This means no more manual data entry or incomplete contact records.

For example, if someone fills out a form with just their work email, Clearbit can automatically populate their name, job title, company name, company size, industry, estimated revenue, and the technologies they use—all without asking the prospect additional questions.

Website Visitor Identification

Clearbit uses IP intelligence to identify companies visiting your website, even when visitors don't fill out forms. This is valuable for B2B companies because many qualified prospects browse websites without identifying themselves. You can see which companies are showing interest and proactively reach out to them.

Form Shortening

Long forms kill conversions. Clearbit lets you dynamically shorten your web forms by auto-filling known fields behind the scenes. A visitor might only see two or three fields, but you capture 20+ data points. This dramatically improves form completion rates while still giving your team the data they need for lead scoring and routing.

Target Market Building

Clearbit's Target Market feature helps you identify companies that match your ideal customer profile (ICP). Rather than working from static lists, you can access Clearbit's database of over 20 million companies and filter by industry, size, technology usage, location, and other criteria to build dynamic audiences.

Clearbit Pricing: What to Expect

Since the HubSpot acquisition, Clearbit's pricing has become more complex. Breeze Intelligence is now an add-on for HubSpot users, with pricing tied to HubSpot's platform tiers.

Here's the basic structure:

• Entry Level: Starts at $45/month annually (or $50/month on monthly billing) for 100 Breeze Intelligence credits. However, this requires an existing HubSpot subscription.
• Professional Tier: Approximately $1,184/month annually when combined with HubSpot Professional plans
• Enterprise Tier: Up to $4,135/month annually for Enterprise Customer Platform with full enrichment capabilities

Credits work on a per-record basis—one credit enriches one contact or company record. Credits are sold in packs of 100, 1,000, or 10,000. Importantly, credits expire monthly with no rollover, and contracts are typically annual with rigid cancellation policies.

The critical change: Unlike standalone Clearbit of the past, Breeze Intelligence now requires a paid HubSpot subscription. If you don't use HubSpot as your CRM, Clearbit is no longer a viable option without complex third-party connectors.

The HubSpot Acquisition: What Changed

HubSpot completed its acquisition of Clearbit in December 2023. The strategic rationale was clear: HubSpot wanted to elevate its CRM with deeper B2B data intelligence to better compete with Salesforce and other enterprise platforms.

Following the acquisition, several things have changed:

• Rebranding: Clearbit is now called Breeze Intelligence within HubSpot
• Platform Dependency: You can no longer use Clearbit independently with Salesforce, Pipedrive, or other CRMs
• Free Tools Sunset: Many of Clearbit's legacy free tools (like the Chrome extension and free enrichment credits) are being phased out
• Credit System: The new Breeze Credits system adds complexity to pricing and usage tracking

For existing HubSpot users, this integration provides seamless data enrichment directly within the CRM. For everyone else, it creates a significant barrier to access.

Who Should Use Clearbit (Breeze Intelligence)?

Clearbit/Breeze Intelligence makes the most sense for:

• HubSpot-first companies: If HubSpot is already your CRM and marketing automation platform, Breeze Intelligence provides native enrichment without third-party integrations
• Enterprise B2B teams: Companies with larger budgets that can absorb the combined HubSpot + Breeze costs
• High-volume enrichment needs: Teams processing thousands of records monthly where per-credit costs become more economical

However, if you're a smaller team, not a HubSpot user, or simply need occasional data enrichment without a major platform commitment, there are more accessible alternatives.

Clearbit Alternatives for B2B Data

Given Clearbit's pricing complexity and HubSpot dependency, many sales teams look for alternatives. Here are the main options:

ZoomInfo

The enterprise standard for B2B data with the largest database but also the highest price point. Expect annual contracts starting at $15,000+ for teams.

Apollo.io

A popular alternative with more transparent pricing, starting at $49/month for basic features. Includes both enrichment and prospecting tools in one platform.

Lusha

Focused on contact data with a freemium model and browser extension. Good for individual sales reps and small teams, though data depth is more limited than Clearbit. You can explore Lusha's platform here.

Clay

A newer entrant that aggregates data from multiple providers and offers flexible enrichment workflows. Popular with sales ops teams who want to combine multiple data sources. Check out Clay's data enrichment tools for more advanced workflows.

Free Alternatives

If budget is your primary concern, you can achieve similar results by combining free tools strategically. For identifying target companies without the enterprise price tag, try our B2B Targeting Generator—it uses AI to help you define and find companies matching your ideal customer profile, completely free.

For finding specific contact information once you've identified target companies, tools like our Email Finder let you locate professional email addresses from a name and company, while the Mobile Number Finder helps you get direct phone numbers for outreach.

How to Build a Target Company List Without Clearbit

You don't need an expensive data platform to identify your ideal customers. Here's a practical approach:

Step 1: Define Your Ideal Customer Profile

Before searching for companies, get specific about who you're targeting:

• What industries are your best customers in?
• What company size (employees and revenue) is the sweet spot?
• What technologies do they use that indicate fit?
• What geographic markets are you targeting?

Use our B2B Targeting Generator to help refine these criteria with AI-powered analysis of your target market.

Step 2: Source Company Lists

Once you know your ICP, build lists using free or low-cost sources:

• LinkedIn Sales Navigator: Filter by industry, company size, and geography (paid but often already available in sales teams)
• Industry directories: Trade associations and industry publications often publish member lists
• Technology directories: If you're targeting companies using specific software, our Tech Stack Scraper can help identify websites using particular technologies
• Job boards: Companies actively hiring for certain roles often indicate growth or specific needs

Step 3: Enrich and Verify

Once you have company names, enrich them with contact information:

• Use LinkedIn to identify decision-makers
• Find their email addresses with an email finder tool
• Verify emails before sending with an email verification tool to protect your sender reputation

Step 4: Organize and Outreach

Keep your enriched data organized in a simple CRM or spreadsheet. For cold outreach, tools like Instantly or Smartlead can help you scale personalized email campaigns without manual sending.

The Bottom Line on Clearbit

Clearbit remains one of the most comprehensive B2B data enrichment solutions available, with strong data quality and over 100 attributes per record. However, the HubSpot acquisition has fundamentally changed who should use it.

If you're already invested in HubSpot's ecosystem and have the budget for Breeze Intelligence credits, the native integration provides real value—your records get enriched automatically, and you can build sophisticated targeting and automation workflows.

If you're not a HubSpot user, or if you're a smaller team watching your budget, you'll likely get more value from combining purpose-built free tools. Start by defining your target market with our B2B Targeting Generator, then use email and phone finders to build contact lists for specific decision-makers.

The key insight is this: you don't need one expensive platform to do effective B2B prospecting. You need the right combination of tools that fit your workflow and budget. Whether that's Clearbit's all-in-one approach or a more modular strategy, what matters is getting accurate data into the hands of your sales team so they can have better conversations with better-fit prospects.