Sales Navigator Price: The Complete Guide to LinkedIn's Prospecting Tool Costs

What Does LinkedIn Sales Navigator Actually Cost?

If you've been researching Sales Navigator price, you've probably noticed LinkedIn doesn't make it easy to find clear pricing information. They want you to start a free trial or book a demo first. After digging through the details, here's what you'll actually pay for each plan.

LinkedIn offers three main Sales Navigator tiers: Core, Advanced, and Advanced Plus. Each serves different use cases, from solo prospectors to enterprise sales teams. Let's break down the real numbers.

Sales Navigator Core Pricing

The Core plan is designed for individual sales professionals looking to find and connect with new leads. Here's what you'll pay:

• Monthly billing: $99.99 per month
• Annual billing: $79.99 per month (billed as $959.88 per year)

Choosing annual billing saves you approximately 20% compared to paying month-to-month. Core includes the foundational features most individual salespeople need: advanced search filters with over 50 filter options, unlimited searches (compared to the 1,000-search limit on free LinkedIn), the ability to save up to 10,000 leads and accounts, lead recommendations powered by AI, alerts on job changes and company news, and 50 InMail messages per month.

For freelancers, consultants, and solo sales reps, Core delivers substantial value. The advanced search alone can transform how you find prospects.

Sales Navigator Advanced Pricing

The Advanced plan adds team collaboration features and is built for small to medium-sized sales teams:

• Monthly billing: $179.99 per month
• Annual billing: Approximately $135-$149.99 per month (around $1,620-$1,679.88 per year)

Beyond everything in Core, Advanced includes TeamLink (leverage your team's connections to find warm paths into accounts), Smart Links (share trackable content with prospects), CSV upload capability (import your existing account lists), Buyer Intent signals (see which accounts are showing interest in your company), and Shared Lists for team collaboration.

The TeamLink feature is particularly valuable for teams. It reveals which colleagues have existing connections to your target accounts, making warm introductions possible. If your sales team has 5+ people actively prospecting, Advanced starts to make financial sense.

Sales Navigator Advanced Plus Pricing

This enterprise-tier plan doesn't have public pricing—you'll need to book a demo for a custom quote. However, based on available information, expect to pay approximately $1,600 per seat per year, though this varies based on your organization's size and needs.

Advanced Plus adds deep CRM integration with Salesforce, Microsoft Dynamics 365, and HubSpot. Key features include CRM Activity Writeback (automatically log Sales Navigator activities to your CRM), Data Validation (get alerts when contact information is outdated), Lead/Contact Creation (create CRM records directly from Sales Navigator), ROI Reporting (demonstrate the value Sales Navigator delivers), and Account IQ (AI-powered account summaries for faster research).

For organizations that live in their CRM, this integration can eliminate hours of manual data entry and keep contact information current.

Is Sales Navigator Worth the Investment?

According to a Forrester study, LinkedIn Sales Navigator delivered a 312% ROI over three years and paid for itself in less than six months. The same research found that average Sales Navigator users made 4x more connections to Director-level and above contacts compared to non-users.

That said, the value depends entirely on your sales process. Ask yourself these questions:

• Do you prospect primarily through LinkedIn?
• Is your target market active on the platform?
• Will you actually use the advanced search filters consistently?
• Does your team need the collaboration features?

If you answered "no" to most of these, you might be paying for capabilities you won't use.

Hidden Costs to Consider

The subscription price isn't the only cost. Here are additional factors that impact your total investment:

Export limitations: Sales Navigator doesn't let you export lead lists to CSV natively. You'll need third-party tools to extract your prospect data, which adds additional cost.

Email finding: Sales Navigator doesn't provide email addresses. You can only contact prospects through InMail (limited to 50/month) or connection requests. For email outreach, you'll need a separate email finder tool.

Learning curve: Getting full value from Sales Navigator's advanced features takes time. Factor in the productivity dip during the learning period.

Annual commitment: The 20% discount requires annual payment upfront. If you're unsure about long-term value, you're locked in for a year or forfeiting significant savings by paying monthly.

Free Trial Strategy

LinkedIn offers a 30-day free trial for Core and Advanced plans (but not Advanced Plus). Here's how to maximize it:

You're only eligible if you haven't taken a LinkedIn free trial in the past 365 days and don't currently have any paid LinkedIn subscription. They require a credit card upfront and will automatically charge you when the trial ends—so set a reminder for day 25 to evaluate and cancel if needed.

During your trial, focus on building and saving searches for your target accounts, testing advanced filters to see if they actually surface better prospects than free LinkedIn, and measuring how many quality conversations you start versus your previous approach.

Alternatives to Sales Navigator

Before committing to Sales Navigator's price tag, consider whether other tools might serve your needs at lower cost—or even free.

For B2B targeting and account identification: Instead of paying $99+ monthly just to identify target companies, you can use Galadon's free B2B Targeting Generator. This AI-powered tool analyzes your ideal customer profile and generates targeted company lists based on industry, size, technology stack, and other firmographic criteria. You get similar targeting capabilities without the subscription cost.

For finding contact information: Once you've identified target accounts, you'll need actual contact details. Our Email Finder lets you find professional email addresses from names and company domains, while the Mobile Number Finder can locate direct phone numbers—both completely free.

For email verification: Found an email but not sure if it's valid? Use our Email Verifier to check deliverability before sending. This protects your sender reputation and improves campaign results.

For CRM and outreach automation: If you need to scale your outreach, tools like Instantly or Smartlead provide cold email infrastructure at a fraction of what you'd spend on Sales Navigator Advanced Plus with CRM integration. For data enrichment workflows, Clay offers powerful automation capabilities.

When Sales Navigator Makes Sense (And When It Doesn't)

Sales Navigator is worth the price when:

• Your primary prospecting channel is LinkedIn
• You need to find and connect with decision-makers at specific companies
• Your target audience is active on LinkedIn (B2B, professional services, tech)
• You'll use the advanced search filters weekly or daily
• Team collaboration on prospects would improve your close rate

Sales Navigator isn't worth it when:

• You already have good prospect lists and just need contact info
• Your target market isn't LinkedIn-active (local services, some B2C)
• You only need basic company research, not active prospecting
• Budget is tight and you can manually build lists using free tools
• You won't consistently use the advanced features

Building a Cost-Effective Prospecting Stack

Here's a practical approach to get similar results without the full Sales Navigator investment:

Step 1: Define your target market. Use the free B2B Targeting Generator to identify companies matching your ideal customer profile. Input your criteria and let the AI generate a targeted account list.

Step 2: Identify decision-makers. Use free LinkedIn search to find relevant contacts at your target companies. While you won't have unlimited searches, combining free search with a focused target list is often sufficient.

Step 3: Get contact information. Run your prospects through Galadon's email and phone finders to get direct contact details. This sidesteps the InMail limitation entirely—you can reach out directly via email.

Step 4: Verify before outreach. Check email validity to protect your deliverability and avoid bounces.

Step 5: Execute multi-channel campaigns. Combine email outreach with LinkedIn connection requests for higher response rates. Tools like Lemlist or Reply can help automate this process.

This approach gives you targeted prospecting capabilities without a monthly subscription. You're essentially getting the output (qualified prospects with contact info) without paying for the Sales Navigator infrastructure.

The Bottom Line on Sales Navigator Pricing

LinkedIn Sales Navigator ranges from roughly $960/year for individuals to $1,600+/year for enterprise teams with CRM integration. The ROI potential is real—but only if your sales process actually leverages LinkedIn-based prospecting.

For many sales professionals, combining free B2B targeting tools with dedicated contact finders delivers comparable results at a fraction of the cost. You lose some convenience features like saved searches and lead alerts, but you gain budget flexibility and avoid platform lock-in.

Try the free trial if you're curious, but go in with a clear evaluation framework. Know exactly what success looks like before the 30 days are up—otherwise you'll end up paying for a tool that sits unused while your sales pipeline stays stagnant.

The best prospecting tool is the one you'll actually use consistently. For some, that's Sales Navigator. For others, it's a stack of free tools that get the job done without the monthly bill.