Sales Navigator Pricing: Everything You Need to Know Before You Subscribe

If you're in B2B sales, you've probably heard about LinkedIn Sales Navigator. It's the go-to premium tool for finding decision-makers, building targeted lead lists, and managing your prospecting pipeline. But with multiple pricing tiers and annual commitments, understanding what you're actually paying for—and whether it's worth it—can be confusing.

This guide breaks down Sales Navigator pricing in plain terms, compares what you get at each level, and explores when it makes sense to invest (and when free alternatives might serve you better).

LinkedIn Sales Navigator Pricing Overview

LinkedIn offers three main Sales Navigator plans: Core, Advanced, and Advanced Plus. The pricing structure rewards annual commitments with significant discounts—around 20% off compared to monthly billing.

Here's the current breakdown:

• Sales Navigator Core: $99.99/month (or approximately $79.99/month billed annually at $959.88/year)
• Sales Navigator Advanced: $149.99-$179.99/month (or approximately $135-$139.99/month billed annually)
• Sales Navigator Advanced Plus: Custom pricing, typically around $1,600/seat per year

All plans include a 30-day free trial, though you'll need to provide payment information upfront. Important note: the free trial is only available if you haven't used any LinkedIn free trial in the past 365 days and don't currently have a paid LinkedIn subscription.

Sales Navigator Core: What You Get for $99/Month

The Core plan is designed for individual sales professionals who need better prospecting capabilities than free LinkedIn provides. At this tier, you unlock:

• Advanced search filters: Over 40 filters including seniority level, function, years at company, company headcount, and more
• Unlimited searches: No commercial use limits that restrict free LinkedIn users
• Extended results: Up to 2,500 results per search query (versus 100 on free LinkedIn)
• 50 InMail credits per month: Message prospects outside your network directly
• Lead and account saves: Save up to 10,000 leads and accounts for tracking
• Real-time alerts: Get notified when saved leads change jobs, get mentioned in news, or engage with content
• Lead recommendations: AI-powered suggestions based on your saved criteria

The Core plan makes sense for solo salespeople or small teams who primarily need better search capabilities and direct messaging. If you're doing high-volume outreach and need to find decision-makers quickly, the advanced filters alone can save hours of research time.

Sales Navigator Advanced: Team Features Worth the Premium

At $149-$180/month, the Advanced plan adds collaboration tools that justify the price increase for sales teams:

• TeamLink: See your teammates' 2nd and 3rd-degree connections to find warm introduction paths
• Smart Links: Share trackable content with prospects and see engagement analytics
• Shared lists: Collaborate on lead and account lists across your team
• Buyer Intent signals: See when accounts show interest in your company based on engagement data
• CSV upload: Import your existing account lists directly into Sales Navigator
• SSO and employee data integration: Enterprise security and onboarding features

The Advanced plan delivers real value when your sales team has 5+ people who need to coordinate outreach and leverage each other's networks. TeamLink alone can be a game-changer—one sales manager reported closing a deal worth 2x their initial investment after getting a warm introduction through this feature.

Sales Navigator Advanced Plus: Enterprise CRM Integration

The Advanced Plus plan is built for large sales organizations that need deep CRM integration. With custom pricing around $1,600/seat annually, you get everything in Advanced plus:

• Full CRM sync: Bi-directional integration with Salesforce, Microsoft Dynamics 365, and HubSpot
• Lead/Contact creation: Create new CRM records directly from Sales Navigator
• CRM embedded profiles: View LinkedIn data within your CRM interface
• Auto-save from CRM: Automatically import relevant leads and accounts
• Custom ROI reporting: Track the business impact of your Sales Navigator investment
• Account IQ: AI-generated account summaries for faster research and planning

This tier makes sense for enterprise sales teams where CRM data hygiene is critical and manual data entry creates significant friction. The automatic syncing eliminates duplicate entry and keeps contact information current.

Is Sales Navigator Worth the Investment?

According to a Forrester study, Sales Navigator delivered 312% ROI over three years and paid for itself in less than six months for the companies studied. Users also report making 4x more connections with director-level and above contacts compared to non-users.

The platform shines when you're:

• Targeting specific industries, company sizes, or job titles at scale
• Running account-based marketing campaigns that require deep research
• Managing complex enterprise sales with multiple stakeholders
• Building relationships in competitive markets where warm introductions matter

However, Sales Navigator has real limitations. The data accuracy isn't perfect—some users report around 33% accuracy on certain data points, meaning you'll still need to verify information. You also can't export lead lists natively, which requires third-party tools. And if you downgrade your plan, you permanently lose access to saved leads, accounts, and InMail history.

Free and Lower-Cost Alternatives for B2B Prospecting

Sales Navigator isn't the only way to build targeted prospect lists. Depending on your needs and budget, consider these approaches:

Use Free LinkedIn Strategically

Free LinkedIn still offers basic search filters and up to 100 results per query. For smaller-scale prospecting or testing new markets, this might be sufficient. Combine it with manual research to build quality lists without the subscription cost.

Try Galadon's B2B Targeting Generator

Our B2B Targeting Generator uses AI to help you identify your ideal customer profile and generate target market analysis—completely free. It's designed for sales teams who want to refine their targeting strategy before investing in premium prospecting tools. You can identify high-value market segments, understand buyer personas, and build a strategic foundation for your outreach.

Combine Tools for a Complete Workflow

Many successful sales teams use Sales Navigator for discovery but complement it with specialized tools for contact enrichment. Once you've identified target companies and contacts, you need verified contact information to actually reach them.

Tools like Findymail can export your Sales Navigator leads and find verified email addresses, letting you bypass InMail limitations entirely. For phone numbers, our Mobile Number Finder helps locate direct dial numbers from email addresses or LinkedIn profiles. And before you reach out, run contacts through our Email Verifier to ensure deliverability.

For outreach automation, platforms like Instantly or Smartlead can scale your cold email campaigns, while Clay offers powerful data enrichment and workflow automation that integrates with multiple data sources.

How to Decide Which Plan (If Any) Is Right for You

Here's a practical framework for making your decision:

Skip Sales Navigator if:

• You're prospecting fewer than 50 new leads per month
• Your target market is small and you already know the key players
• Budget is extremely tight and you can invest time instead of money
• You primarily need email addresses rather than LinkedIn research

Start with Core if:

• You're an individual contributor handling your own prospecting
• You need advanced search filters to find niche decision-makers
• InMail is a primary outreach channel for your industry
• You want to test the platform before committing to team pricing

Upgrade to Advanced if:

• Your sales team has 5+ people who could leverage each other's networks
• Warm introductions significantly impact your close rate
• You need to track buyer engagement with content
• Coordination and list-sharing would reduce duplicate effort

Consider Advanced Plus if:

• CRM data quality is a major pain point for your organization
• You have dedicated sales ops resources to configure integrations
• Manual data entry costs more than the subscription premium
• Executive reporting on Sales Navigator ROI is required

Tips to Maximize Your Sales Navigator ROI

If you do subscribe, here are tactics to get the most from your investment:

Master Boolean search: Combining operators like AND, OR, and NOT with your filters dramatically improves targeting precision. Most users barely scratch the surface of what's possible.

Set up saved searches immediately: Create searches for your ideal customer profile and enable alerts. You'll get notified when new prospects match your criteria without constant manual searching.

Use the "Posted on LinkedIn" filter: Prospects who actively post are more likely to respond to outreach. They're already engaged on the platform.

Track job changes religiously: People who recently changed roles are 65% more likely to respond to outreach. Set alerts for this trigger across your saved leads.

Leverage Account Hub: Prioritize accounts showing buyer intent signals rather than treating all prospects equally. Focus your limited time on the warmest opportunities.

The Bottom Line on Sales Navigator Pricing

LinkedIn Sales Navigator is a powerful prospecting tool that justifies its price for serious B2B sales professionals—especially those in competitive markets where access to decision-makers directly impacts revenue. The Core plan at roughly $80/month (billed annually) provides substantial value over free LinkedIn for individual salespeople. Team plans make sense when collaboration features will genuinely improve your close rate.

But no single tool is a complete solution. The smartest sales teams combine Sales Navigator's research capabilities with contact verification tools, email finding services, and outreach automation to build an efficient, scalable prospecting engine. Start with free tools like our B2B Targeting Generator to define your ideal customer profile, then invest in premium tools once you've validated your targeting strategy.

Whatever you decide, take advantage of the 30-day free trial before committing. Test the filters, run real searches, and measure whether the time savings justify the cost for your specific workflow. That's the only way to know if Sales Navigator pricing makes sense for your business.