LinkedIn Sales Navigator Price: Everything You Need to Know Before You Buy

What Does LinkedIn Sales Navigator Actually Cost?

If you've been searching for clear pricing on LinkedIn Sales Navigator, you've probably noticed that LinkedIn doesn't make it easy. The pricing isn't always displayed publicly, and it varies by region, billing cycle, and promotional offers. Let's cut through the confusion and give you the actual numbers.

LinkedIn Sales Navigator comes in three tiers: Core, Advanced, and Advanced Plus. Here's what you can expect to pay:

• Sales Navigator Core: $99.99/month (or approximately $79.99/month when billed annually at $959.88/year)
• Sales Navigator Advanced: $179.99/month (or approximately $135-139.99/month when billed annually at around $1,679.88/year)
• Sales Navigator Advanced Plus: Custom pricing, typically around $1,600 per seat/year based on enterprise agreements

Important note: These prices exclude VAT, GST, and other applicable taxes. Regional pricing may vary, and LinkedIn occasionally runs promotions that can affect these rates.

Sales Navigator Core: Best for Individual Prospectors

The Core plan is LinkedIn's entry-level option for sales professionals. It's designed for individual salespeople, consultants, and freelancers who need powerful prospecting capabilities without team collaboration features.

With Core, you get:

• Unlimited searches: Unlike free LinkedIn, which limits you to about 1,000 profile searches, Sales Navigator removes those restrictions
• 50+ advanced search filters: Filter by industry, job title, company size, geography, seniority level, years in position, and more
• Lead recommendations: AI-powered suggestions based on your saved leads and search behavior
• 10,000 saved leads and accounts: Build and maintain your target list within the platform
• InMail credits: 50 messages per month to reach prospects outside your network
• Real-time alerts: Notifications when your saved leads change jobs, post content, or appear in the news

The Core plan makes sense if you're a solo practitioner who primarily needs better search and filtering capabilities. The annual billing option gives you roughly 20% savings compared to monthly payments.

Sales Navigator Advanced: Built for Sales Teams

The Advanced plan includes everything in Core, plus collaborative features designed for sales teams that need to coordinate their prospecting efforts.

Additional features include:

• TeamLink: See which team members are connected to your prospects and request warm introductions
• Smart Links: Share content with prospects and track how they engage with it
• Buyer Intent signals: Identify accounts showing interest in your company based on engagement data
• CSV upload: Import your existing account lists (up to 1,000 companies per upload) to populate Sales Navigator
• Shared lists: Collaborate on prospect lists with your team
• Usage reporting: Admins can monitor team activity and adoption

The Advanced plan is worth considering if you have a sales team of 5+ people where leveraging each other's networks creates real value. The TeamLink feature alone can be a game-changer for getting warm introductions into target accounts.

Sales Navigator Advanced Plus: Enterprise CRM Integration

Advanced Plus is LinkedIn's top-tier offering, designed for large enterprises that need deep CRM integration. There's no public pricing—you'll need to contact LinkedIn for a custom quote, though estimates suggest approximately $1,600 per seat annually.

Key additions include:

• Native CRM integration: Sync with Salesforce, Microsoft Dynamics 365, or HubSpot
• Data validation: Automatically flag when CRM contacts are outdated (e.g., someone changed jobs)
• Lead/Contact creation: Create new CRM records directly from Sales Navigator
• CRM Activity Writeback: Automatically log InMails, messages, and notes to your CRM
• ROI reporting: Custom reports demonstrating Sales Navigator's impact on closed deals
• Account IQ: AI-generated company summaries for faster account research

This plan makes sense only if CRM integration is mission-critical and you have the budget to justify enterprise pricing. Most small to mid-sized teams can achieve similar results with Core or Advanced plus third-party integration tools.

Is Sales Navigator Worth the Investment?

According to a Forrester study, LinkedIn Sales Navigator yielded a 312% ROI over three years and paid for itself in under six months. But those results assume you're actively using the platform and have a solid prospecting strategy in place.

Sales Navigator is worth it if:

• LinkedIn is a primary channel for your prospecting (B2B sales, recruiting, etc.)
• You need to reach decision-makers outside your existing network
• You're targeting specific industries, company sizes, or job titles
• You have the discipline to work saved leads consistently

Sales Navigator might NOT be worth it if:

• You primarily sell to consumers or local businesses
• Your target market isn't active on LinkedIn
• You're not prepared to spend 30-60 minutes daily on prospecting
• Your budget is tight and you need to prioritize other tools

How to Reduce Your Sales Navigator Costs

If you're committed to using Sales Navigator but want to minimize costs, here are some strategies:

1. Always choose annual billing. You'll save approximately 20% compared to monthly payments. Yes, it's a larger upfront commitment, but if you're serious about LinkedIn prospecting, it's the smarter financial choice.

2. Take advantage of the free trial. LinkedIn offers a 30-day free trial for Core and Advanced plans. Use this time to genuinely test whether the tool fits your workflow—not just to kick the tires. Note: You're only eligible if you haven't used a LinkedIn free trial in the past 365 days and don't have an active paid subscription.

3. Start with Core. Unless you have a sales team that will actively use TeamLink and shared lists, there's no reason to pay for Advanced. You can always upgrade later if you need the collaborative features.

4. Negotiate team pricing. If you're purchasing multiple seats, contact LinkedIn sales directly. Larger organizations often receive volume discounts, especially for annual commitments.

Free and Lower-Cost Alternatives to Sales Navigator

Sales Navigator is powerful, but it's not the only way to find and reach your ideal prospects. Depending on your needs, you might get similar results for significantly less investment.

Define Your Target Market First

Before spending $1,000+ annually on Sales Navigator, make sure you've clearly defined who you're trying to reach. Too many salespeople pay for advanced prospecting tools without first clarifying their ideal customer profile.

Our free B2B Targeting Generator uses AI to help you identify your best-fit target companies based on firmographic criteria, buying signals, and market positioning. It's a smart first step before investing in any paid prospecting tool—and it's completely free.

Verify Before You Reach Out

One of Sales Navigator's limitations is that it doesn't provide email addresses or phone numbers. You'll still need additional tools to actually contact the prospects you find.

Our Email Verifier lets you instantly check whether an email address is valid, risky, or invalid—helping you maintain deliverability when running outbound campaigns. And if you need to find a prospect's email in the first place, our Email Finder can locate it from a name and company.

Combine Tools Strategically

Here's a cost-effective stack that many sales professionals use:

1. Use LinkedIn's free version to identify prospects and build initial connections
2. Use Galadon's B2B Targeting Generator to refine your ideal customer profile
3. Find emails with Findymail or similar tools
4. Verify those emails before adding them to campaigns
5. Run outreach through a tool like Smartlead or Instantly

This approach can cost significantly less than a Sales Navigator subscription while giving you the data you actually need for outreach.

Making the Final Decision

LinkedIn Sales Navigator is a legitimate tool that delivers value for sales professionals who use it consistently. The Core plan at roughly $80/month (billed annually) is reasonable for anyone doing serious B2B prospecting on LinkedIn.

But don't assume you need Sales Navigator to succeed at outbound sales. The platform excels at search and filtering—but you can often achieve similar results by combining free tools strategically and being more deliberate about your targeting.

If you're on the fence, start with the 30-day free trial and set specific goals: How many qualified prospects will you identify? How many conversations will you start? If you hit those targets and see clear ROI potential, upgrade to a paid plan. If not, explore the alternatives.

Either way, the most important factor isn't which tool you use—it's whether you have a clear understanding of who you're trying to reach and a consistent process for reaching them.