RocketReach Chrome Extension: Everything You Need to Know

What Is the RocketReach Chrome Extension?

The RocketReach Chrome extension is a browser-based prospecting tool that lets you find contact information directly from websites you're already browsing. Instead of switching between tabs and manually searching for email addresses, the extension overlays contact data on LinkedIn profiles, company websites, and professional networking platforms.

The extension works as a companion to RocketReach's main platform, pulling from their database of over 700 million professional profiles across 35 million companies. When you land on a prospect's LinkedIn profile or a company's About page, clicking the extension icon reveals verified email addresses, phone numbers, and social media links.

Key Features of the RocketReach Browser Extension

Contact Discovery on LinkedIn

The extension integrates directly with LinkedIn, including LinkedIn Recruiter and Sales Navigator. When viewing a prospect's profile, you can instantly pull their professional email, personal email (when available), and direct phone numbers. The extension also works on LinkedIn's search results and company pages, letting you build prospect lists without leaving the platform.

RocketReach Everywhere

One of the more useful features is "RocketReach Everywhere," which activates the extension on virtually any company website. Visiting a startup's About page? The extension can surface contact information for executives listed on the site. This is particularly valuable when researching companies that aren't heavily active on LinkedIn.

Company Firmographics

Beyond individual contacts, the extension provides a Company Info tab that displays firmographic data including employee count, estimated revenue, industry classification, and headquarters location. For sales teams doing account-based selling, this contextual information helps qualify prospects without opening multiple research tabs.

Contact Organization

The extension includes a "My Contacts" tab where you can review recently added prospects and apply tags for organization. You can assign an "Active Tag" that automatically applies to all new contacts, which streamlines the workflow when building lists around specific campaigns or territories.

How to Install and Use the Extension

Installation follows the standard Chrome Web Store process. Search for "RocketReach" in the store, click "Add to Chrome," and the extension icon will appear in your browser toolbar. After installation, pin the extension to your favorites bar for quick access.

To activate the full functionality, enable "RocketReach Everywhere" in the extension settings. This allows the tool to work across most websites rather than just supported platforms like LinkedIn. When you're on a prospect's profile or company page, click the RocketReach icon, then hit the "+Add" button to reveal contact details. The copy button lets you immediately paste the information into your CRM or outreach tool.

Pro Tips for Using the Extension Effectively

The extension performs a fresh data scrub each time you look up a contact, pulling from multiple web sources rather than relying solely on cached data. This means you're more likely to get current information, especially for contacts who've recently changed roles. If you're researching a prospect who just switched companies (visible on their LinkedIn), the extension will attempt to find their new work email.

Batch your prospecting sessions. The extension works fastest when you're systematically moving through a target list rather than sporadically looking up contacts throughout the day. Set aside dedicated time to build your prospect lists, then export them to your CRM or cold email platform for outreach.

RocketReach Pricing: What to Expect

RocketReach operates on a credit-based system with four main pricing tiers: Free, Essentials, Pro, and Ultimate. The free tier includes 5 lookups per month with no credit card required—useful for testing but not practical for regular prospecting.

Paid plans start at $69 per month for the Essentials plan (email-only lookups) and scale to $209 per month for the Ultimate plan, which includes phone numbers, intent data, and higher lookup limits. The Essentials plan provides around 100 lookups monthly, while Ultimate offers significantly more capacity for teams doing high-volume outreach.

Annual billing reduces costs substantially—between 26% and 44% depending on the plan. Annual individual plans also offer unlimited lookups, though there's a monthly cap of 10,000 to prevent abuse. One thing to watch: export quotas are often lower than lookup quotas, so you may be able to view more contacts than you can export to CSV.

For teams, pricing starts at $83-$207 per user monthly (billed annually), with features like shared credits, admin controls, and CRM integrations included in higher tiers.

Common Complaints and Limitations

No tool is perfect, and RocketReach has some well-documented limitations worth considering:

• Accuracy variations: While RocketReach claims 85%+ accuracy and SMTP validation, user reviews frequently mention inaccurate data, particularly for contacts outside major markets like the US and UK. Always verify critical contacts before important outreach.
• Credit complexity: The distinction between lookups and exports confuses many users. You might have credits remaining but still hit export limits, requiring manual copying of contact information.
• Mobile number coverage: Direct dial and mobile numbers are only included in Pro and Ultimate plans. If phone outreach is central to your sales process, you'll need to budget for higher tiers.
• Integration limitations: Basic CRM integrations require the Pro plan; advanced integrations like Salesforce enrichment need Ultimate or Team plans.

These limitations are why many sales teams combine RocketReach with other tools rather than relying on it exclusively. Using a dedicated email verification tool on your exported lists catches invalid addresses before they damage your sender reputation.

Building a Complete Prospecting Workflow

The RocketReach Chrome extension is most effective when integrated into a broader lead generation system. Here's how experienced sales teams structure their workflow:

Step 1: Define Your Target Market

Before you start clicking the extension on random LinkedIn profiles, get specific about who you're targeting. Use a B2B targeting generator to identify your ideal customer profile based on industry, company size, technologies used, and other firmographic criteria. This prevents wasted lookups on companies that will never convert.

Step 2: Build Initial Lists

With your ICP defined, use LinkedIn Sales Navigator or the RocketReach web app's advanced search to build initial prospect lists. The Chrome extension is better suited for enriching individual profiles than bulk list building.

Step 3: Enrich with Contact Data

Now the extension shines. As you review profiles that match your criteria, use RocketReach to capture verified emails and phone numbers. Apply consistent tagging so your contacts are organized by campaign, territory, or buyer persona.

Step 4: Verify Before Outreach

Before loading contacts into your email automation tool, run them through verification. This step is non-negotiable for maintaining deliverability. Invalid emails lead to bounces, which damage your sender score and can get your domain blacklisted.

Step 5: Research and Personalize

With verified contact information, do the additional research needed for personalized outreach. Check the company's tech stack, recent news, and social media activity. The more context you have, the more relevant your initial message will be.

Alternatives to Consider

RocketReach isn't the only option for contact finding. Depending on your needs and budget, these alternatives might be worth evaluating:

Lusha offers a competing Chrome extension with generally lower starting prices ($22.45/month versus RocketReach's $69/month). It's particularly strong for LinkedIn prospecting and has smoother CRM integrations. However, the database is smaller than RocketReach's.

Apollo.io combines contact data with email sequencing and CRM functionality in one platform. If you want an all-in-one solution rather than separate tools for each function, Apollo is worth considering. Their free tier is also more generous than RocketReach's.

Dealfront (formerly Leadfeeder) takes a different approach, identifying companies visiting your website and providing contact information for relevant buyers at those companies. This "warm" outreach angle can yield higher response rates than cold prospecting.

Maximizing ROI on Contact Data

The real cost of a tool like RocketReach isn't the subscription—it's the time spent prospecting without results. Here's how to ensure your investment pays off:

Track your conversion rates. Know what percentage of contacts you find actually respond, and what percentage of responses convert to meetings. If your response rates are below 2-3%, the problem likely isn't your data—it's your messaging or targeting.

Combine with intent signals. Cold outreach to someone who's never heard of your category will always underperform reaching out to someone actively researching solutions. Use technographic data, company news triggers, or job change alerts to time your outreach.

Don't neglect phone. Email is convenient but crowded. If you're paying for Pro or Ultimate to get phone numbers, actually use them. A well-timed cold call can cut through the noise that email alone cannot.

Build reusable templates. Once you find messaging that works for a specific persona, document it. Use personalization variables for specific details, but don't rewrite your entire approach for every prospect.

When RocketReach Makes Sense

The RocketReach Chrome extension is a solid choice for sales professionals, recruiters, and marketers who spend significant time on LinkedIn and need to quickly capture contact information during their browsing. The integration is smooth, the data quality is generally reliable for US-based contacts, and the workflow saves meaningful time compared to manual research.

That said, the credit-based pricing means you need to be disciplined about who you look up. Burning credits on prospects outside your ICP is expensive. Define your targets first, then use RocketReach to find them—not the other way around.

For teams doing high-volume outreach or those who need robust phone number coverage, the higher-tier plans justify their cost through time savings and better data. For occasional use or tight budgets, the free tier combined with manual verification might be sufficient.

Regardless of which contact-finding tool you choose, remember that data is just the starting point. The quality of your messaging, the relevance of your timing, and the value you communicate will determine whether that verified email actually leads to a conversation.

Additional Tools to Complete Your Stack

Contact finding is one piece of the B2B sales puzzle. To build a complete prospecting system, you'll also need:

• A mobile number finder for direct dial outreach when email isn't working
• A tech stack scraper to identify companies using specific technologies you integrate with or compete against
• Email automation software like Instantly or Lemlist to scale personalized outreach
• A CRM to track conversations and manage your pipeline

Building an effective outreach system takes time, but each component compounds on the others. Quality contact data means less wasted outreach. Better targeting means higher response rates. And better tools mean more time spent talking to prospects instead of researching them.