ZoomInfo Chrome Extension: The Complete Guide for B2B Sales Professionals

What Is the ZoomInfo Chrome Extension?

The ZoomInfo Chrome Extension (formerly known as ReachOut) is a browser add-on that delivers ZoomInfo's B2B contact and company database directly into your browser as you work. Instead of switching between tabs and applications, you can access phone numbers, email addresses, company data, and buying signals while browsing LinkedIn profiles or company websites.

For sales professionals and recruiters, this means identifying leads and gathering contact information without disrupting your workflow. The extension overlays ZoomInfo's database onto the pages you're already viewing, letting you reveal contact details with a single click.

Key Features of the ZoomInfo Chrome Extension

The extension packs several capabilities that make it valuable for B2B prospecting:

• Real-Time Contact Data: Access verified email addresses, direct phone numbers, and mobile numbers while viewing LinkedIn profiles or company websites
• Company Intelligence: View firmographic data including company size, revenue, industry, and tech stack information
• Buying Intent Signals: Identify prospects showing active buying behavior through ZoomInfo's intent data
• CRM Integration: Export contacts directly to Salesforce, HubSpot, Outreach, and 70+ other platforms with one click
• Org Chart Navigation: Understand company hierarchies and identify key decision-makers within target accounts
• Bulk Selection: Select multiple contacts from LinkedIn search results and export them simultaneously

The extension also includes ZoomInfo Copilot for higher-tier subscribers, which uses AI to surface actionable insights and help qualify leads in real-time.

How to Install and Set Up the Extension

Getting started with the ZoomInfo Chrome Extension is straightforward:

1. Visit the Chrome Web Store and search for "ZoomInfo"
2. Click "Add to Chrome" and confirm the installation
3. Access your extensions menu (puzzle piece icon in Chrome) and pin the ZoomInfo icon for easy access
4. Click the extension icon and log in with your ZoomInfo credentials
5. Navigate to LinkedIn or any company website and click the extension to start prospecting

Each time you reveal a contact's details, you'll consume a credit from your ZoomInfo account. Once a contact is revealed, that data remains accessible without using additional credits.

ZoomInfo Chrome Extension Pricing: What It Actually Costs

Here's where things get tricky for many teams. While the Chrome Extension itself is free to download, it requires an active ZoomInfo subscription to function. ZoomInfo's pricing isn't publicly listed in detail, but here's what you need to know:

• ZoomInfo Lite: A free tier with limited credits (10-25 reveals per month) suitable for individual users or small teams testing the platform
• Professional Plan: Starting at approximately $14,995 per year, typically including 1-3 user licenses and 5,000 annual bulk credits
• Advanced Plan: Starting around $24,995 per year with 10,000 annual bulk credits and access to advanced features like Copilot
• Elite Plan: Starting at $39,995 annually with enhanced credits and enterprise features

These prices put ZoomInfo out of reach for many small businesses, freelancers, and early-stage sales teams. The credit-based system also means heavy users can quickly burn through their allocation, potentially requiring additional purchases.

Who Should Use the ZoomInfo Chrome Extension?

The extension works well for specific use cases, but isn't ideal for everyone:

Best For:

• Enterprise sales teams with substantial budgets who need deep company intelligence and intent data
• Organizations already using ZoomInfo who want to extend their investment to browser-based prospecting
• Recruiting teams at large companies who need direct contact information for passive candidates
• Account-based marketing teams requiring detailed org chart and technographic data

Not Ideal For:

• Individual salespeople or freelancers who can't justify the annual cost
• Small businesses with limited prospecting budgets
• Teams with occasional data needs who don't require constant access
• Companies targeting international markets where ZoomInfo's data accuracy may be inconsistent

Common Limitations and Challenges

Before committing to ZoomInfo, understand these potential issues:

Data Accuracy Varies: While ZoomInfo claims high accuracy rates, users report inconsistent data quality, particularly for contacts outside the United States. Always verify critical contact information before important outreach.

Steep Learning Curve: The platform's extensive features can overwhelm teams seeking straightforward prospecting tools. Expect an onboarding period before achieving full productivity.

Credit Management: The credit-based system requires careful monitoring. Heavy prospecting can deplete credits quickly, and overage costs add up.

Contract Commitment: ZoomInfo typically requires annual contracts, locking you in even if your needs change.

Free and Affordable Alternatives to Consider

Given ZoomInfo's enterprise pricing, many teams need more accessible options. Here are approaches that deliver similar value without the five-figure price tag:

Define Your Ideal Customer First

Before investing in any contact database, you need crystal clarity on who you're targeting. Many sales teams waste credits and subscriptions by prospecting broadly instead of strategically. Our B2B Targeting Generator uses AI to help you define your ideal customer profile, identify target industries, and build a focused prospecting strategy—completely free. This foundation makes every subsequent tool more effective.

Alternative Chrome Extensions

Several alternatives offer similar browser-based prospecting at lower price points:

• Lusha: Offers a Chrome extension with a free tier (5 credits) and paid plans starting around $22.45/month per seat. Known for fast onboarding and an SDR-friendly interface.
• Apollo.io: Provides a free tier with access to 275 million contacts, plus a Chrome extension. Paid plans start at $49/month with email outreach capabilities included.
• Cognism: Strong European data coverage with GDPR compliance. Best for teams targeting EMEA markets where ZoomInfo's accuracy falls short.
• RocketReach: Offers a comprehensive database of 700 million profiles with email and phone verification built in.

Build Your Own Prospecting Stack

Instead of paying for an all-in-one solution, consider assembling specialized tools:

1. Target definition: Use our free B2B Targeting Generator to identify your ideal customer profile and target companies
2. Contact finding: Use our Email Finder to locate specific contacts at target companies
3. Verification: Run discovered emails through our Email Verifier to ensure deliverability before outreach
4. Outreach: Use tools like Smartlead or Instantly for cold email campaigns

This modular approach often costs a fraction of ZoomInfo while giving you more flexibility and control.

Making the Most of Limited ZoomInfo Credits

If you're using ZoomInfo Lite or managing a tight credit budget, these strategies maximize your investment:

Pre-Qualify Before Revealing

Don't reveal contact details for every profile you view. First, assess whether the prospect matches your ideal customer profile. Check their company size, industry, and role using publicly available information. Only spend credits on high-probability prospects.

Use Intent Signals Strategically

If you have access to ZoomInfo's intent data, prioritize prospects whose companies show buying signals relevant to your solution. These warm leads justify credit usage more than cold contacts.

Export Intelligently

Rather than one-off reveals, use bulk selection to export multiple qualified contacts simultaneously. This approach works well when prospecting into a specific account or industry.

Cross-Reference Data

Before trusting any contact data, verify critical information through secondary sources. An email that bounces or a disconnected phone number wastes more than credits—it wastes your time and damages sender reputation.

Technical Stack Insights: Going Beyond Contact Data

One underutilized aspect of sales intelligence is understanding what technology your prospects already use. This information helps you:

• Identify companies using complementary or competing solutions
• Personalize outreach based on their existing stack
• Qualify prospects based on technical fit

ZoomInfo includes technographic data, but you can access similar insights for free. Our Tech Stack Scraper helps you identify websites using specific technologies, giving you targeted lists of companies that match your technical requirements.

Building a Sustainable Prospecting Workflow

Whether you use ZoomInfo's Chrome extension or alternative tools, sustainable prospecting follows the same principles:

Quality Over Quantity: A smaller list of well-qualified prospects outperforms a massive list of random contacts. Spend time defining your ideal customer before gathering data.

Verify Everything: No database is 100% accurate. Build verification into your workflow to protect your sender reputation and avoid wasted effort.

Personalize at Scale: Use the company and contact intelligence you gather to create relevant, personalized outreach. Generic messages get ignored regardless of how accurate your data is.

Track and Iterate: Monitor which sources deliver the best-quality leads and adjust your tool stack accordingly. What works for one team may not work for another.

The Bottom Line

The ZoomInfo Chrome Extension is a powerful tool that delivers real-time B2B data where sales professionals work. Its integration with major CRMs and ability to surface contact information without leaving LinkedIn makes prospecting more efficient.

However, with pricing starting at nearly $15,000 per year for meaningful access, it's an investment that makes sense primarily for well-funded enterprise teams. Smaller organizations, individual contributors, and budget-conscious teams can achieve similar results by combining free tools strategically.

Start by clearly defining your target market using our B2B Targeting Generator, then build a prospecting workflow that matches your budget and needs. The best sales tool is the one you can actually afford to use consistently.