What is RocketReach? A Complete Guide to B2B Contact Intelligence

What is RocketReach?

RocketReach is a B2B sales intelligence and lead generation platform that helps sales professionals, recruiters, and marketers find contact information for prospects. Founded in 2016, the platform provides access to a database of over 700 million professional profiles and 35+ million companies, offering verified email addresses, phone numbers, and social media profiles.

At its core, RocketReach solves a fundamental sales problem: finding the right people to contact at target companies. Instead of spending hours manually searching LinkedIn or company websites, users can search the platform using filters like industry, company size, job title, location, and technographics to build targeted prospect lists.

Key Features of RocketReach

Understanding what RocketReach offers helps you evaluate whether it fits your prospecting workflow. Here are the core capabilities:

Contact Search and Discovery

The primary function of RocketReach is finding contact information. You can search by person name, company, job title, or use advanced filters to build lists of prospects matching your ideal customer profile. The platform returns email addresses (both personal and professional), phone numbers, and links to social media profiles.

Browser Extension

RocketReach offers a Chrome extension that integrates seamlessly with LinkedIn, LinkedIn Sales Navigator, and other sites like AngelList and Crunchbase. When viewing someone's profile, you can pull their contact information directly without leaving the page. Many users cite this as one of the platform's most valuable features for day-to-day prospecting.

Company Intelligence

Beyond individual contacts, RocketReach provides company-level data including employee counts, revenue estimates, technographics (what technologies a company uses), and organizational charts. Higher-tier plans include intent data that helps identify companies actively researching solutions in your category.

CRM Integrations

RocketReach connects with major CRMs including Salesforce, HubSpot, Pipedrive, Outreach, and Salesloft. This allows you to push contacts directly into your sales workflow without manual data entry. The platform also offers API access on higher-tier plans for custom integrations.

Email Outreach

The platform includes built-in email capabilities, allowing you to send outreach directly from RocketReach. You can create automated sequences (called "autopilots") that find contacts and send emails automatically—a feature that saves significant time for high-volume prospectors.

RocketReach Pricing Breakdown

RocketReach uses a credit-based pricing system with individual and team plans. Here's what you need to know about the costs:

Free Account

RocketReach offers a free account with 5 lookups per month—no credit card required. This lets you test the platform's data quality before committing, though the limited credits make it impractical for ongoing use.

Individual Plans

• Essentials: $69/month or $399/year (email-only lookups, 100 exports/month, 500 daily email sends)
• Pro: $119/month or $899/year (email + phone, 500 exports/month, CRM integrations, technographics)
• Ultimate: $209/month or $2,099/year (email + phone, API access, healthcare data, 20,000 exports/year)

Team Plans

Team pricing is available on request and includes additional features like intent data, SSO, advanced reporting, and priority support. Annual billing is required for team plans.

Important Pricing Considerations

Before subscribing, understand a few things about how RocketReach's credit system works:

• Lookups vs. Exports: Viewing contact information uses lookups, but exporting to CSV or CRM uses export credits—these are separate allocations
• No Rollover: Unused credits expire at the end of each billing cycle
• Auto-Renewal: Subscriptions automatically renew, and some users report difficulty canceling or getting refunds for unwanted renewals

The Pros: What RocketReach Does Well

Based on user reviews and hands-on testing, here's where RocketReach delivers value:

Large Database

With 700+ million profiles, RocketReach has strong coverage, particularly for US and Canadian contacts. Users consistently praise the breadth of data available, making it useful for prospecting across industries.

User-Friendly Interface

The platform is intuitive and easy to navigate. The search functionality is straightforward, and the Chrome extension makes prospecting directly from LinkedIn quick and seamless.

LinkedIn Integration

The Chrome extension's integration with LinkedIn Sales Navigator is a standout feature. You can find contact information for prospects while browsing LinkedIn, which fits naturally into how many salespeople already work.

Competitive Pricing

Compared to enterprise solutions like ZoomInfo, RocketReach is significantly more affordable. For solo practitioners and small teams, this makes professional-grade contact data accessible at a reasonable price point.

The Cons: Where RocketReach Falls Short

No tool is perfect. Here are the common complaints and limitations you should consider:

Data Accuracy Issues

This is the most frequent criticism. Users report that some email addresses are outdated, phone numbers are incorrect, or contacts have changed companies. The platform's accuracy reportedly varies by region—strong in the US but inconsistent internationally.

Credit System Complexity

The distinction between lookups and exports confuses some users. You might have "unlimited lookups" but still run out of export credits, which limits how many contacts you can actually use. Some users have complained that the "unlimited" marketing is misleading.

Subscription Management

Multiple reviewers across platforms mention frustration with auto-renewals, difficulty canceling subscriptions, and unexpected charges. If you do subscribe, set calendar reminders before your renewal date.

Customer Support

User experiences with support are mixed. Some praise the responsiveness, while others report long wait times and difficulty resolving billing issues. This is worth considering if you anticipate needing assistance.

Who Should Use RocketReach?

RocketReach works well for specific use cases but isn't ideal for everyone. Here's how to decide:

Good Fit For:

• Individual SDRs and salespeople who need affordable contact data for outbound prospecting
• Recruiters sourcing candidates and needing direct contact information
• Small sales teams that want enterprise-level data without enterprise pricing
• US-focused prospecting where the database has the strongest coverage

Not Ideal For:

• International prospecting where data accuracy is inconsistent
• High-volume operations that need thousands of contacts weekly
• Teams requiring 100% accurate data for compliance-sensitive outreach
• Users who need real-time buyer intent signals as the primary driver

Free Alternatives for B2B Prospecting

If RocketReach's pricing doesn't fit your budget, or you want to supplement it with additional tools, consider these approaches:

Define Your Target Market First

Before investing in any contact database, you need clarity on who you're targeting. Use Galadon's B2B Targeting Generator to build an AI-powered analysis of your ideal customer profile. The tool helps you identify industries, company sizes, job titles, and even specific pain points to target—for free. This targeting work ensures you're not wasting credits (or money) on the wrong prospects.

Verify Before You Send

Contact data from any provider can be stale. Before running outreach campaigns, verify email addresses using a tool like Galadon's Email Verifier. This instantly checks whether an email is valid, risky, or invalid—helping you avoid bounce-backs that damage your sender reputation.

Find Mobile Numbers for Direct Outreach

Sometimes email isn't enough. For high-value prospects, a phone call breaks through the noise. Galadon's Mobile Number Finder helps you locate cell phone numbers from email addresses or LinkedIn profiles, giving you another channel to reach decision-makers.

Stack Multiple Data Sources

Experienced prospectors rarely rely on a single tool. Many combine RocketReach with other platforms like Apollo.io, Dealfront, Lusha, or Clay to cross-reference data and improve accuracy. Clay's waterfall enrichment feature, for example, pulls from multiple data sources simultaneously to give you the most complete contact records.

How to Get the Most Out of RocketReach

If you do decide to use RocketReach, here are practical tips to maximize your investment:

1. Test with Free Lookups First

Before subscribing, use your 5 free monthly lookups to verify the platform has accurate data for your target market. Search for people you already know and check if the information is correct.

2. Start with the Essentials Plan

Unless you specifically need phone numbers, start with the email-only Essentials plan. You can always upgrade if email-only proves insufficient.

3. Use the Chrome Extension Heavily

The extension is the most efficient way to use RocketReach. Instead of searching the platform directly, prospect on LinkedIn and use the extension to pull contact info—it fits naturally into your workflow.

4. Verify Emails Before Outreach

Don't trust any database blindly. Run contacts through an email verification tool before sending. This protects your sender reputation and improves deliverability.

5. Track Your Renewal Date

Set a calendar reminder 30 days before your renewal date. This gives you time to evaluate whether to continue, downgrade, or cancel before automatic billing kicks in.

The Bottom Line on RocketReach

RocketReach is a solid B2B contact intelligence platform that offers good value for individual sales professionals and small teams. The database is large, the interface is user-friendly, and the Chrome extension makes prospecting from LinkedIn efficient.

However, data accuracy isn't perfect—especially outside the US—and the credit system requires careful management. The subscription practices have frustrated some users, so read the terms carefully before committing.

For teams on a budget, consider starting with free tools like Galadon's B2B Targeting Generator to define your ideal customer profile, then using RocketReach's free tier to test data quality in your target market. This approach minimizes risk while helping you validate whether paid contact data will actually improve your prospecting results.

The best prospecting stack combines multiple tools—each serving a specific purpose. RocketReach can be part of that stack, but it shouldn't be your only weapon.