Email Marketing · Usage Comparison
Mailchimp vs ActiveCampaign
Both are email marketing tools. 161,546 ecommerce stores run Mailchimp; 12,934 run ActiveCampaign. Measured usage, side by side.
Mailchimp is installed on more stores - 161,546 vs 12,934 among the stores Galadon tracks.
Export Mailchimp stores →
| Metric | Mailchimp | ActiveCampaign |
|---|---|---|
| Stores using it | 161,546 | 12,934 |
| Share of tracked stores | 8.26% | 0.66% |
| Median store revenue | $35,478 | $44,354 |
| Avg store rating | 4.05★ | 4.04★ |
| Most common store category | /Apparel | /Apparel |
| Top country | US | US |
Mailchimp vs ActiveCampaign - FAQ
Which is more popular, Mailchimp or ActiveCampaign?
Mailchimp is installed on more stores - 161,546 vs 12,934 among the stores Galadon tracks.
Do stores use both Mailchimp and ActiveCampaign?
Mailchimp and ActiveCampaign are rarely installed together - most stores run one or the other.
What kind of stores use Mailchimp vs ActiveCampaign?
Mailchimp is most common among /Apparel stores, while ActiveCampaign is most common among /Apparel stores.