Email Marketing · Usage Comparison
Klaviyo vs Mailchimp
Both are email marketing tools. 184,113 ecommerce stores run Klaviyo; 161,546 run Mailchimp. Measured usage, side by side.
Klaviyo is installed on more stores - 184,113 vs 161,546 among the stores Galadon tracks.
Export Klaviyo stores →
| Metric | Klaviyo | Mailchimp |
|---|---|---|
| Stores using it | 184,113 | 161,546 |
| Share of tracked stores | 9.42% | 8.26% |
| Median store revenue | $51,402 | $35,478 |
| Avg store rating | 4.13★ | 4.05★ |
| Most common store category | /Apparel | /Apparel |
| Top country | US | US |
Klaviyo vs Mailchimp - FAQ
Which is more popular, Klaviyo or Mailchimp?
Klaviyo is installed on more stores - 184,113 vs 161,546 among the stores Galadon tracks.
Do stores use both Klaviyo and Mailchimp?
Klaviyo and Mailchimp are rarely installed together - most stores run one or the other.
What kind of stores use Klaviyo vs Mailchimp?
Klaviyo is most common among /Apparel stores, while Mailchimp is most common among /Apparel stores.