Advertising & Pixels · Usage Comparison
Facebook Pixel vs Google Ads Pixel
Both are advertising & pixels tools. 793,074 ecommerce stores run Facebook Pixel; 1,194,148 run Google Ads Pixel. Measured usage, side by side.
Google Ads Pixel is installed on more stores - 1,194,148 vs 793,074 among the stores Galadon tracks.
Export Google Ads Pixel stores →
| Metric | Facebook Pixel | Google Ads Pixel |
|---|---|---|
| Stores using it | 793,074 | 1,194,148 |
| Share of tracked stores | 40.79% | 61.42% |
| Most common store category | /Apparel | /Apparel |
| Top country | US | US |
Facebook Pixel vs Google Ads Pixel - FAQ
Which is more popular, Facebook Pixel or Google Ads Pixel?
Google Ads Pixel is installed on more stores - 1,194,148 vs 793,074 among the stores Galadon tracks.
Do stores use both Facebook Pixel and Google Ads Pixel?
Facebook Pixel and Google Ads Pixel are rarely installed together - most stores run one or the other.
What kind of stores use Facebook Pixel vs Google Ads Pixel?
Facebook Pixel is most common among /Apparel stores, while Google Ads Pixel is most common among /Apparel stores.