Advertising & Pixels · Usage Comparison

Facebook Pixel vs Criteo

Both are advertising & pixels tools. 793,074 ecommerce stores run Facebook Pixel; 20,576 run Criteo. Measured usage, side by side.

Facebook Pixel is installed on more stores - 793,074 vs 20,576 among the stores Galadon tracks.
Export Facebook Pixel stores →
MetricFacebook PixelCriteo
Stores using it793,07420,576
Share of tracked stores40.79%1.06%
Most common store category/Apparel/Apparel
Top countryUSTW

Facebook Pixel vs Criteo - FAQ

Which is more popular, Facebook Pixel or Criteo?

Facebook Pixel is installed on more stores - 793,074 vs 20,576 among the stores Galadon tracks.

Do stores use both Facebook Pixel and Criteo?

Facebook Pixel and Criteo are rarely installed together - most stores run one or the other.

What kind of stores use Facebook Pixel vs Criteo?

Facebook Pixel is most common among /Apparel stores, while Criteo is most common among /Apparel stores.