Advertising & Pixels · Usage Comparison

Criteo vs Google Ads Pixel

Both are advertising & pixels tools. 20,576 ecommerce stores run Criteo; 1,194,148 run Google Ads Pixel. Measured usage, side by side.

Google Ads Pixel is installed on more stores - 1,194,148 vs 20,576 among the stores Galadon tracks.
Export Google Ads Pixel stores →
MetricCriteoGoogle Ads Pixel
Stores using it20,5761,194,148
Share of tracked stores1.06%61.42%
Most common store category/Apparel/Apparel
Top countryTWUS

Criteo vs Google Ads Pixel - FAQ

Which is more popular, Criteo or Google Ads Pixel?

Google Ads Pixel is installed on more stores - 1,194,148 vs 20,576 among the stores Galadon tracks.

Do stores use both Criteo and Google Ads Pixel?

Criteo and Google Ads Pixel are rarely installed together - most stores run one or the other.

What kind of stores use Criteo vs Google Ads Pixel?

Criteo is most common among /Apparel stores, while Google Ads Pixel is most common among /Apparel stores.