Advertising & Pixels · Usage Comparison

Criteo vs Facebook Pixel

Both are advertising & pixels tools. 20,576 ecommerce stores run Criteo; 793,074 run Facebook Pixel. Measured usage, side by side.

Facebook Pixel is installed on more stores - 793,074 vs 20,576 among the stores Galadon tracks.
Export Facebook Pixel stores →
MetricCriteoFacebook Pixel
Stores using it20,576793,074
Share of tracked stores1.06%40.79%
Most common store category/Apparel/Apparel
Top countryTWUS

Criteo vs Facebook Pixel - FAQ

Which is more popular, Criteo or Facebook Pixel?

Facebook Pixel is installed on more stores - 793,074 vs 20,576 among the stores Galadon tracks.

Do stores use both Criteo and Facebook Pixel?

Criteo and Facebook Pixel are rarely installed together - most stores run one or the other.

What kind of stores use Criteo vs Facebook Pixel?

Criteo is most common among /Apparel stores, while Facebook Pixel is most common among /Apparel stores.