Email Marketing · Usage Comparison
ActiveCampaign vs Mailchimp
Both are email marketing tools. 12,934 ecommerce stores run ActiveCampaign; 161,546 run Mailchimp. Measured usage, side by side.
Mailchimp is installed on more stores - 161,546 vs 12,934 among the stores Galadon tracks.
Export Mailchimp stores →
| Metric | ActiveCampaign | Mailchimp |
|---|---|---|
| Stores using it | 12,934 | 161,546 |
| Share of tracked stores | 0.66% | 8.26% |
| Median store revenue | $44,354 | $35,478 |
| Avg store rating | 4.04★ | 4.05★ |
| Most common store category | /Apparel | /Apparel |
| Top country | US | US |
ActiveCampaign vs Mailchimp - FAQ
Which is more popular, ActiveCampaign or Mailchimp?
Mailchimp is installed on more stores - 161,546 vs 12,934 among the stores Galadon tracks.
Do stores use both ActiveCampaign and Mailchimp?
ActiveCampaign and Mailchimp are rarely installed together - most stores run one or the other.
What kind of stores use ActiveCampaign vs Mailchimp?
ActiveCampaign is most common among /Apparel stores, while Mailchimp is most common among /Apparel stores.