Complete Guide to the Snov.io Extension for B2B Lead Generation

What Is the Snov.io Extension?

The Snov.io extension is a Chrome browser add-on designed to help sales professionals, marketers, and recruiters find contact information directly while browsing the web. Rather than switching between platforms, you can extract email addresses from LinkedIn profiles, company websites, and Google search results with just a few clicks.

Snov.io actually offers multiple Chrome extensions that work together. The main Email Finder extension collects verified email addresses from websites and search pages, while the LI Prospect Finder is specifically designed for LinkedIn prospecting. There's also an Email Tracker extension that monitors when recipients open your Gmail messages and click links.

For teams running cold outreach campaigns, these extensions can significantly speed up the prospecting phase. Instead of manually researching each contact, you can build lead lists while you browse, then push those contacts directly into Snov.io's email campaign tools.

Key Features of the Snov.io Chrome Extensions

Email Finder Extension

The Email Finder extension scans any webpage you visit and identifies associated email addresses. When you land on a company's website or blog, clicking the extension icon reveals employee emails connected to that domain.

This extension also works on Google search result pages. If you search for companies in a specific industry, you can bulk-extract contact information from the search results without visiting each site individually. This makes prospecting much faster when you're targeting multiple companies in the same niche.

LinkedIn Prospect Finder

The LinkedIn extension integrates with both regular LinkedIn and Sales Navigator. You can extract contact details from individual profiles, company pages, or search results. The extension pulls names, job titles, and email addresses, then saves them to your Snov.io account.

One important note: some users have reported occasional disruptions when using LinkedIn automation tools, including session issues. LinkedIn actively monitors automated behavior, so it's wise to use any LinkedIn extension in moderation to protect your account.

Email Tracker for Gmail

The Email Tracker extension works within Gmail, providing real-time notifications when recipients open your emails. You can see open timestamps, track click behavior, and view your correspondence history with each contact. The extension also lets you schedule emails to send at optimal times.

Snov.io Extension Pricing: What to Expect

Snov.io operates on a credit-based system. Each email search or verification costs one credit, regardless of which extension you use. Here's how the pricing breaks down:

• Trial Plan (Free): 50 credits per month, 100 email recipients, 1 mailbox warm-up slot. This is useful for testing but quite limited for real prospecting work.
• Starter Plan ($39/month): 1,000 credits, 5,000 recipients, 3 mailbox warm-ups. This plan unlocks bulk search capabilities and API access.
• Pro Plans ($99-$999/month): Ranging from 5,000 to 100,000+ credits with unlimited mailbox warm-ups and priority support.

Annual billing saves you 25% compared to monthly plans. However, be aware that credits can burn quickly if you're doing high-volume prospecting. Some users report that the effective cost per lead averages around $3-4 when factoring in verification and search credits.

For teams that need email verification specifically, consider checking out our free Email Verifier tool to validate addresses without spending credits.

How to Install and Use the Snov.io Extension

Getting started with the Snov.io extension is straightforward:

1. Install from Chrome Web Store: Search for "Snov.io Email Finder" and click "Add to Chrome." The extension will appear in your browser toolbar.
2. Pin the Extension: Click the puzzle icon in Chrome's toolbar and pin the Snov.io extension for easy access.
3. Create a Snov.io Account: You'll need to sign up (free) to use the extension. Your found contacts sync to your Snov.io dashboard.
4. Start Prospecting: Navigate to any website, LinkedIn profile, or search results page. Click the extension icon to reveal available contacts.

For LinkedIn prospecting specifically, you'll need to install the separate LI Prospect Finder extension. This requires downloading a ZIP file, enabling Chrome's developer mode, and loading the unpacked extension manually.

Maximizing Results with the Snov.io Extension

Combine with Sales Navigator for Precision Targeting

The Snov.io extension becomes significantly more powerful when paired with LinkedIn Sales Navigator. Sales Navigator's advanced filters let you identify prospects by company size, industry, seniority level, and geography. Once you've built a targeted search, use the extension to extract contact details in bulk.

For example, you could filter for "Marketing Directors" at SaaS companies with 50-200 employees in the United States. Then use the extension to pull emails from those search results rather than manually clicking through each profile.

Verify Before You Send

While Snov.io claims a bounce rate under 2% for verified emails, it's smart to double-check critical contacts. Invalid emails damage your sender reputation and can get your domain flagged as spam. Use verification tools liberally—it's cheaper than dealing with deliverability problems.

Build Segmented Lists

Rather than dumping all contacts into one massive list, create organized segments from the start. The extension lets you choose which list to save contacts to as you prospect. This makes it easier to run targeted campaigns later with personalized messaging for each audience segment.

Limitations and Common Complaints

No tool is perfect, and users have flagged several issues with the Snov.io extension worth knowing about:

• Data Quality Concerns: Some users report that Snov.io's database can feel limited or outdated in certain industries. The email finder works well, but data enrichment features sometimes return incomplete results.
• Credit Consumption: The credit system can feel punishing for high-volume users. Every search and verification costs credits, making it easy to exceed your plan limits.
• LinkedIn Reliability: The LinkedIn extension occasionally experiences disruptions. Some users have reported issues with login sessions and platform-wide outages.
• Billing Policies: Auto-renewals are enabled by default, and some users report difficulty getting refunds for unused credits after cancellation.

Free Alternatives and Complementary Tools

While Snov.io offers a solid suite of prospecting features, you don't necessarily need to pay for every part of your workflow. Here are some ways to reduce costs:

Free Email Verification

Before sending campaigns, always verify your email lists. Our Email Verifier lets you check addresses for free, helping you avoid bounces without burning through paid credits.

Target Market Research

Before you start prospecting, you need to know who to target. Our B2B Targeting Generator uses AI to help you define your ideal customer profile and identify promising market segments. This ensures you're not wasting credits on leads that don't fit your business.

Alternative Prospecting Approaches

Consider diversifying your lead generation stack. Tools like Reply.io offer similar email finding capabilities with different pricing models. Lemlist combines prospecting with powerful campaign automation. And Lusha provides contact data with a focus on direct dial phone numbers in addition to email addresses.

Find Mobile Numbers

Email isn't the only outreach channel. For prospects who don't respond to email, having a phone number can make the difference. Check out our Mobile Number Finder to locate cell phone numbers from email addresses or LinkedIn profiles.

Is the Snov.io Extension Right for You?

The Snov.io extension works well for sales teams and marketers who need an all-in-one prospecting solution that integrates email finding, verification, and campaign management. It's particularly strong if you do heavy LinkedIn prospecting and want to combine email and LinkedIn outreach in multichannel sequences.

However, if you're budget-conscious or need only specific features, you may be better served by piecing together free tools for email verification, separate services for email finding, and dedicated outreach platforms for campaigns.

The free trial gives you 50 credits per month—enough to test the extension's accuracy on your specific use case before committing to a paid plan. Just remember that bulk search, data export, and integrations aren't available on the trial tier.

Best Practices for Cold Outreach Success

Finding emails is only half the battle. Here's how to turn those contacts into actual conversations:

• Warm Up Your Domain: Before sending any volume, spend 2-4 weeks warming up your email domain. Snov.io includes warm-up features, but third-party tools like Smartlead or Instantly specialize in this area.
• Personalize at Scale: Generic templates get ignored. Use the data you collect (company name, job title, industry) to write relevant opening lines. Tools like Clay can help enrich your data for better personalization.
• Follow Up Consistently: Most responses come after the 3rd or 4th email. Build automated sequences with 4-7 touchpoints spread over 2-3 weeks.
• Track and Iterate: Monitor open rates, reply rates, and bounce rates. If bounces exceed 3%, your email list quality needs attention.

The Snov.io extension can jumpstart your prospecting workflow, but sustainable results come from combining good tools with solid outreach strategy. Start with clear targeting, build clean lists, and focus on delivering value in every email you send.