Industry Benchmark · Usage Data
Travel tech stack
The tools travel ecommerce stores actually run across 20,457 tracked stores, ranked by adoption - led by Google Analytics.
Export Travel stores →| # | Tool | Travel stores using it | Share of category |
|---|---|---|---|
| #1 | Google Analytics Analytics | 8,819 | 43.1% |
| #2 | Mailchimp Email Marketing | 1,647 | 8.1% |
| #3 | Shop Pay Checkout & Payments | 1,429 | 7.0% |
| #4 | Klaviyo Email Marketing | 973 | 4.8% |
| #5 | Hotjar Analytics | 970 | 4.7% |
| #6 | Judge.me Reviews | 555 | 2.7% |
| #7 | Klarna Checkout & Payments | 529 | 2.6% |
| #8 | Afterpay Checkout & Payments | 491 | 2.4% |
| #9 | Trustpilot Reviews | 480 | 2.3% |
| #10 | Zendesk Helpdesk & Support | 357 | 1.7% |
| #11 | Yotpo Reviews | 191 | 0.9% |
| #12 | ActiveCampaign Email Marketing | 173 | 0.8% |
| #13 | Gorgias Helpdesk & Support | 162 | 0.8% |
| #14 | Omnisend Email Marketing | 150 | 0.7% |
| #15 | Tidio Helpdesk & Support | 147 | 0.7% |
| #16 | Triple Whale Analytics | 139 | 0.7% |
| #17 | GoAffPro Affiliate & Referral | 110 | 0.5% |
| #18 | Shogun Page Builder | 105 | 0.5% |
| #19 | Okendo Reviews | 95 | 0.5% |
| #20 | Stamped Reviews | 92 | 0.4% |
| #21 | LiveChat Live Chat | 92 | 0.4% |
| #22 | Constant Contact Email Marketing | 86 | 0.4% |
| #23 | Attentive SMS Marketing | 70 | 0.3% |
| #24 | Algolia Search & Discovery | 65 | 0.3% |
| #25 | Privy Email Marketing | 65 | 0.3% |
| #26 | Elevar Analytics | 65 | 0.3% |
| #27 | Smile.io Loyalty & Rewards | 64 | 0.3% |
| #28 | Intercom Helpdesk & Support | 64 | 0.3% |
| #29 | Sezzle Checkout & Payments | 54 | 0.3% |
| #30 | Affirm Checkout & Payments | 48 | 0.2% |
| #31 | Reviews.io Reviews | 47 | 0.2% |
| #32 | Freshdesk Helpdesk & Support | 40 | 0.2% |
| #33 | Searchanise Search & Discovery | 33 | 0.2% |
| #34 | Segment Analytics | 31 | 0.2% |
| #35 | Route Shipping & Fulfillment | 30 | 0.1% |
| #36 | Gladly Helpdesk & Support | 29 | 0.1% |
| #37 | Postscript Email Marketing | 26 | 0.1% |
| #38 | Ali Reviews Reviews | 25 | 0.1% |
| #39 | Kustomer Helpdesk & Support | 23 | 0.1% |
| #40 | Drip Email Marketing | 22 | 0.1% |
| #41 | Growave Loyalty & Rewards | 20 | 0.1% |
| #42 | Refersion Affiliate & Referral | 20 | 0.1% |
| #43 | Fera Reviews | 18 | 0.1% |
| #44 | Nosto Personalization | 18 | 0.1% |
| #45 | Help Scout Helpdesk & Support | 16 | 0.1% |
| #46 | LoyaltyLion Loyalty & Rewards | 15 | 0.1% |
| #47 | LimeSpot Personalization | 15 | 0.1% |
| #48 | Rivyo Reviews | 14 | 0.1% |
| #49 | Justuno Personalization | 13 | 0.1% |
| #50 | Northbeam Analytics | 12 | 0.1% |
| #51 | Klevu Search & Discovery | 12 | 0.1% |
| #52 | Dynamic Yield Personalization | 10 | 0.0% |
| #53 | ReferralCandy Affiliate & Referral | 9 | 0.0% |
| #54 | Drift Live Chat | 9 | 0.0% |
| #55 | Sendlane Email Marketing | 6 | 0.0% |
| #56 | ShipBob Shipping & Fulfillment | 4 | 0.0% |
| #57 | Emotive SMS Marketing | 4 | 0.0% |
| #58 | PayPal Checkout & Payments | 3 | 0.0% |
| #59 | Seguno Email Marketing | 2 | - |
| #60 | ShipStation Shipping & Fulfillment | 2 | - |
Travel tech stack - FAQ
What is the most popular tool for travel stores?
Google Analytics is the most widely installed tool among travel ecommerce stores Galadon tracks, running on 8,819 of them.
What does a typical travel store's tech stack look like?
The most common tools among travel stores are Google Analytics, Mailchimp, Shop Pay, Klaviyo, Hotjar, Judge.me.