Industry Benchmark · Usage Data
Internet tech stack
The tools internet ecommerce stores actually run across 1,697 tracked stores, ranked by adoption - led by Google Analytics.
Export Internet stores →| # | Tool | Internet stores using it | Share of category |
|---|---|---|---|
| #1 | Google Analytics Analytics | 741 | 43.7% |
| #2 | Shop Pay Checkout & Payments | 122 | 7.2% |
| #3 | Hotjar Analytics | 112 | 6.6% |
| #4 | Mailchimp Email Marketing | 111 | 6.5% |
| #5 | Trustpilot Reviews | 76 | 4.5% |
| #6 | Klaviyo Email Marketing | 76 | 4.5% |
| #7 | Zendesk Helpdesk & Support | 71 | 4.2% |
| #8 | Judge.me Reviews | 46 | 2.7% |
| #9 | Afterpay Checkout & Payments | 31 | 1.8% |
| #10 | Klarna Checkout & Payments | 22 | 1.3% |
| #11 | LiveChat Live Chat | 21 | 1.2% |
| #12 | ActiveCampaign Email Marketing | 19 | 1.1% |
| #13 | Tidio Helpdesk & Support | 19 | 1.1% |
| #14 | Intercom Helpdesk & Support | 17 | 1.0% |
| #15 | Algolia Search & Discovery | 16 | 0.9% |
| #16 | Yotpo Reviews | 15 | 0.9% |
| #17 | Freshdesk Helpdesk & Support | 13 | 0.8% |
| #18 | Omnisend Email Marketing | 11 | 0.6% |
| #19 | GoAffPro Affiliate & Referral | 11 | 0.6% |
| #20 | Triple Whale Analytics | 10 | 0.6% |
| #21 | Shogun Page Builder | 10 | 0.6% |
| #22 | Gorgias Helpdesk & Support | 8 | 0.5% |
| #23 | Privy Email Marketing | 8 | 0.5% |
| #24 | Help Scout Helpdesk & Support | 8 | 0.5% |
| #25 | Stamped Reviews | 7 | 0.4% |
| #26 | Searchanise Search & Discovery | 7 | 0.4% |
| #27 | Constant Contact Email Marketing | 6 | 0.4% |
| #28 | Sezzle Checkout & Payments | 6 | 0.4% |
| #29 | Affirm Checkout & Payments | 6 | 0.4% |
| #30 | Justuno Personalization | 4 | 0.2% |
| #31 | Smile.io Loyalty & Rewards | 3 | 0.2% |
| #32 | Growave Loyalty & Rewards | 3 | 0.2% |
| #33 | Postscript Email Marketing | 3 | 0.2% |
| #34 | Segment Analytics | 3 | 0.2% |
| #35 | ShipStation Shipping & Fulfillment | 2 | 0.1% |
| #36 | ReferralCandy Affiliate & Referral | 2 | 0.1% |
| #37 | Rivyo Reviews | 2 | 0.1% |
| #38 | Drift Live Chat | 2 | 0.1% |
| #39 | Okendo Reviews | 2 | 0.1% |
| #40 | Attentive SMS Marketing | 2 | 0.1% |
| #41 | LimeSpot Personalization | 1 | 0.1% |
| #42 | Kustomer Helpdesk & Support | 1 | 0.1% |
| #43 | Smartrr Subscriptions | 1 | 0.1% |
| #44 | Fera Reviews | 1 | 0.1% |
| #45 | Elevar Analytics | 1 | 0.1% |
| #46 | Drip Email Marketing | 1 | 0.1% |
| #47 | PayPal Checkout & Payments | 1 | 0.1% |
| #48 | Ordergroove Subscriptions | 1 | 0.1% |
| #49 | Bold Subscriptions Subscriptions | 1 | 0.1% |
| #50 | Refersion Affiliate & Referral | 1 | 0.1% |
| #51 | Reviews.io Reviews | 1 | 0.1% |
| #52 | Ali Reviews Reviews | 1 | 0.1% |
| #53 | Seguno Email Marketing | 1 | 0.1% |
| #54 | LoyaltyLion Loyalty & Rewards | 1 | 0.1% |
Internet tech stack - FAQ
What is the most popular tool for internet stores?
Google Analytics is the most widely installed tool among internet ecommerce stores Galadon tracks, running on 741 of them.
What does a typical internet store's tech stack look like?
The most common tools among internet stores are Google Analytics, Shop Pay, Hotjar, Mailchimp, Trustpilot, Klaviyo.