Industry Benchmark · Usage Data

Finance tech stack

The tools finance ecommerce stores actually run across 1,778 tracked stores, ranked by adoption - led by Google Analytics.

Export Finance stores →
#ToolFinance stores using itShare of category
#1 Google Analytics Analytics 730 41.1%
#2 Hotjar Analytics 118 6.6%
#3 Mailchimp Email Marketing 101 5.7%
#4 Shop Pay Checkout & Payments 99 5.6%
#5 Klaviyo Email Marketing 54 3.0%
#6 Trustpilot Reviews 47 2.6%
#7 ActiveCampaign Email Marketing 38 2.1%
#8 Zendesk Helpdesk & Support 35 2.0%
#9 Judge.me Reviews 32 1.8%
#10 Klarna Checkout & Payments 28 1.6%
#11 Tidio Helpdesk & Support 21 1.2%
#12 Afterpay Checkout & Payments 17 1.0%
#13 Intercom Helpdesk & Support 17 1.0%
#14 Triple Whale Analytics 13 0.7%
#15 Constant Contact Email Marketing 10 0.6%
#16 Yotpo Reviews 9 0.5%
#17 Omnisend Email Marketing 9 0.5%
#18 LiveChat Live Chat 8 0.4%
#19 GoAffPro Affiliate & Referral 7 0.4%
#20 Drift Live Chat 7 0.4%
#21 Freshdesk Helpdesk & Support 6 0.3%
#22 Algolia Search & Discovery 6 0.3%
#23 Postscript Email Marketing 6 0.3%
#24 Sezzle Checkout & Payments 6 0.3%
#25 Reviews.io Reviews 5 0.3%
#26 Segment Analytics 5 0.3%
#27 Shogun Page Builder 4 0.2%
#28 Privy Email Marketing 4 0.2%
#29 Route Shipping & Fulfillment 3 0.2%
#30 Attentive SMS Marketing 3 0.2%
#31 ShipBob Shipping & Fulfillment 3 0.2%
#32 Affirm Checkout & Payments 2 0.1%
#33 Searchanise Search & Discovery 2 0.1%
#34 Smile.io Loyalty & Rewards 2 0.1%
#35 Elevar Analytics 1 0.1%
#36 Okendo Reviews 1 0.1%
#37 Fera Reviews 1 0.1%
#38 LimeSpot Personalization 1 0.1%
#39 Dynamic Yield Personalization 1 0.1%
#40 Skio Subscriptions 1 0.1%
#41 Smartrr Subscriptions 1 0.1%
#42 Help Scout Helpdesk & Support 1 0.1%
#43 Stamped Reviews 1 0.1%
#44 Klevu Search & Discovery 1 0.1%
#45 Gorgias Helpdesk & Support 1 0.1%
#46 Ali Reviews Reviews 1 0.1%
#47 Rivyo Reviews 1 0.1%
#48 Justuno Personalization 1 0.1%

Finance tech stack - FAQ

What is the most popular tool for finance stores?

Google Analytics is the most widely installed tool among finance ecommerce stores Galadon tracks, running on 730 of them.

What does a typical finance store's tech stack look like?

The most common tools among finance stores are Google Analytics, Hotjar, Mailchimp, Shop Pay, Klaviyo, Trustpilot.